Big Five Personality Inventory - Free Essay Example

Sample details Pages: 7 Words: 2084 Downloads: 2 Date added: 2017/09/16 Category Psychology Essay Type Argumentative essay Tags: Personality Essay Did you like this example? QUESTION 1: In contemporary psychology, the Big Five Personality Inventory of personality are five broad domains or dimensions of personality which are used to describe human personality. The Big five factors are Openness to Experience, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. The Big Five structure was derived from statistical analyses of which traits tend to co-occur in peoples descriptions of themselves or other people. The underlying correlations are probabilistic, and exceptions are possible. For example, talkativeness and assertiveness are both traits associated with Extraversion, but they do not go together by logical necessity: you could imagine somebody that is assertive but not talkative. However, many studies indicate that people who are talkative are usually also assertive, which is why they go together under the broader Extraversion factor. Conscientiousness is a tendency to show self-discipline, act dutifully, and aim for achievement. The trait shows a preference for planned rather than spontaneous behavior. It influences the way in which we control, regulate, and direct our impulses. Conscientiousness includes the factor known as Need for Achievement. Other than that, common features of this dimension include high levels of thoughtfulness, with good impulse control and goal-directed behaviors. Those high in conscientiousness tend to be organized and mindful of details. In my Personality Test, Conscientiousness is the lowest rate compares to other personality. This is maybe causes by my laziness attitude and don’t like well-planned. I like to be an easy person, don’t like to get screw up with those rules and regulations. This probably leads the conscientiousness to get the lowest rate. Extraversion is characterized by positive emotions, surgency, and the tendency to seek out stimulation and the company of others. The trait is marked by pronounced engagement with the external world. Extraverts tend to enjoy human interactions and to be enthusiastic, talkative, assertive, and gregarious. They take pleasure in activities that involve large social gatherings, such as parties, community activities, public demonstrations, and business or political groups. Politics, teaching, sales, managing, brokering, and acting are fields that favor extraversion. An extraverted person is likely to enjoy time spent with people and find less reward in time spent alone. They tend to be energized when around other people, and they are more prone to boredom when they are by themselves. In my Personality Test, I’ve found that I got the moderate rate for my extraversion personality means I’m not really an extraversion type of person. Somehow I’ll be quiet to strangers, less talkative and if I feel I don’t want to talk and I’ll just sit at a corner and do my own thing. It’s depending on the situation that I face. Openness to Experience is a general app reciation for art, emotion, adventure, unusual ideas, imagination, curiosity, and variety of experience. The trait distinguishes imaginative people from down-to-earth, conventional people. People who are open to experience are intellectually curious, appreciative of art, and sensitive to beauty. They tend to be, compared to closed people, more creative and more aware of their feelings. They are more likely to hold unconventional beliefs. This personality got the 2nd ranking in my Personality Test. I like to learn something new, hope can get more knowledge and open my mind to try something that I have never tried before. I think this is the reason I get the higher score in this personality trait. Agreeableness  is a tendency to be compassionate and cooperative rather than suspicious and antagonistic towards others. It’s also tends to be pleasure and accommodating in social situation. This personality dimension includes attributes such as trust, altruism, kindness, affecti on, and other prosocial behavior. According to the contemporary  personality psychology, agreeableness is one of the  five major dimensions  of personality structure, reflecting individual differences in concern for cooperation and social harmony. People who score high on this dimension are empathetic, considerate, friendly, generous, helpful and more sensitive to the needs and perspectives of others. They also have an optimistic  view of  human nature. They tend to believe that most people are honest, decent, and trustworthy. Agreeable people also have an optimistic view of human nature. They believe people are basically honest, decent, and trustworthy. I got the highest score in this personality because of my empathiness and I’m a friendly person. I like to hang out with my friends and willing to do everything as long as I capable to doing so and I can felt the feeling of my friend or people around me. Emotional stability also calls as neuroticism. Neurotici sm  is a fundamental personality  trait  in the study of  psychology. Individuals high in this trait tend to experience emotional instability, anxiety, moodiness, irritability, and sadness. People who are get high score at neuroticism part they will more respond to environmental  stress because they easily will fall at depressed mood. It also a risk factor for mental disorder such as phobia, panic disorder and other disorder. If relative to people who get low score at neuroticism part, they are more emotionally stable and less reactive to stress. I got the highest score in this personality same as agreeableness. But in my opinion, I don’t perceive myself as an emotionally unstable person. I can well manage the stress and cope it easily. I don’t get anger easily and I always calm down when I was almost lost my temper. So I don’t think myself as a emotionally unstable person. Summarize all the result I get in this Personality Test, I’ve foun d that I’m more to agreeableness personality. I’m an easy person, I can make the people that mixed with me feels calm and comfortable. I don’t like to show my temper in front of my friends because it’ll be irritating and spoil the ease situation. Besides that, even though I’m more to emotional unstability, but I’m a forgiving person and I don’t like to remember what are the bad things that happened on me in the past. I’ll always find a suitable way to reduce my stress and manage it well. More than that, I like to open myself to experiences. This personality let me gain more knowledge because I open my mind and accept new things, and not as a conventional type of person don’t like to experiences new things. According to my result, I’m just a normal extraversion person. I like to talk but seldom to strangers, I felt a little bit weird to talk to a stranger not like a real extraversion person, they can talk to any one of any topic. At the last, the lowest score of my personality trait is conscientiousness. Among the Big Five, conscientiousness had the strongest positive correlation with job performance and training performance. Not surprisingly, entrepreneurs score high on conscientiousness. But this does not means that I cannot be an entrepreneur. As long as I work harder and get more training, maybe I can also become an entrepreneur. I have a friend which is a bookworm and seldom mixed around with others. According to his result in the Big Five Personality Test, I’ve found that there are some similarities and differences between two of us. The similar personalities are onscientiousness and emotional stability. Both of us share the same personalities because we not a well planned person, we don’t organized and we like to follow our flow rather than a schedule. We tend to share the same emotional stability personality because we both get the highest score in the Personality T est. The differences of our personality are dominant, which are openness to experience, extraversion and agreeableness. My friend doesn’t like to experience new things because he’s a conventional person. He do not seeks new experience and have a narrow range of interest. Other than that, he is easily to express irritation with others. He lost temper easily and don’t care other’s feeling at all. He likes to be a loner and do his own thing without other disturbance. He’s quite an introversion person. He seldom to makes friend and more concerned with the inner world of the mind. He enjoys thinking, exploring his thoughts and feelings. He often avoids social situations because being around people drains his energy. In conclusion, each of us is unique. Even though we have the same personality traits stated above, but it doesn’t means that we are exactly the same as the results. Although this is not so accurate to measures the exact personal ity, it also can give us a guideline to let us know what are the personality traits that might have in ourselves. QUESTION 2: This â€Å"Fostering Leadership† is about identifying the problems that leaders facing and the solutions for that particular problems. Business landscape won’t stay still and is changing from time to time because of the economy, environmental degradation, social concerns, and ever-evolving technologies. So it is important for leaders to understand the changes and solve the problems otherwise they will falter or fail. The 1st issue stated in the article is Work/Family issue and leadership, and how diversity in the workforce and work/family issue impact the workplace. Recent study found that allowed woman to stay on partner track or maintain full partner status during maternity leave was much more successful in retaining its talented women than its competitors. Apart from that, the flexibility of working time helped that firm in its retention. This is because the employee feels the job satisfaction and loyal to the company, which contribute to retention. The 2nd issue is Enterprise-Level Thinking. Leaders need to think ever more roadly about what their leadership challenge is. As a leader, need to keep looking at what’s driving change and what is ongoing. The 3rd issue is Sustainability. If a leader posses self-awareness and adaptability and merge them successfully, then will likely be a good leader. More than that, If he/she can juggle the triple bottom line which is economy, environment and social impact, then he/she will have a broad set of competencies that will make he/she more competitive in the market. The 4th issue is Authenticity. Leader should treats everyone like family and the problem take care of themselves. Leader cannot be ego or hubris because this end up failing the company and eventually themselves. Without authenticity, it’s all for show and no longer relationship. After reading this ar ticle, I found that the leadership in chapter 16 of the text book, Organizational Behavior is related to the article above. It’s all concern about leadership development, what should a leader acts, and what are the criteria that a leader need. For example: leader should be more enterprise-level thinking who recognize cultural differences, and who can adapt to local market/ political/ banking/ distribution conditions. Leadership not just enhances a company’s leadership capabilities to deal with the current recession, it also positions organizations for success once the economy turns around. This can be adapted from the following sentences: increased commitment to create and deliver real value to customers, employees, and shareholders and recognizing that sustainability is a core element of that value proposition. Apart from that, I’ve found that the work/family issue is related to the chapter 6, Work versus Family Life Conflict. Work-family conflict can tak e two distinct forms: work interference with family and family interference with work. From the article, if a leader can balancing the time between workplace and family, it seems can help the company in its retention and maybe will lead to more stable homes as well. In my opinion, leadership is important to all organizations. An organization cannot survive without a leader. This is because leadership involves mentoring, coaching, inspiring, motivating, build teams, generate cohesion, resolve conflicts at the group level and finally build culture and generate change at the organization level. So it’s important to foster leadership within an organization to manage and lead the whole organization. This article is very useful to all of us so that we know how to overcome the conflicts in leadership. On the other hand, this article didn’t state clearly the personality that a leader should have in an organization. A group of people tend to have common personality traits so as a group of leaders. They might have common personality traits but it does not state in this article. Overall, this article is a good article and we can adapt it into fostering a leadership in an organization. Don’t waste time! Our writers will create an original "Big Five Personality Inventory" essay for you Create order

Essay about Walt Whitman as a Voice for the People

Walt Whitman as a Voice for the People The proof of a poet is that his country absorbs him as much as he absorbs his country. This brilliant quote from Walt Whitman thus ends his preface to Leaves of Grass, and thereafter begins the poem Song of Myself. To many, upon their first reading, this was a crude, shocking and distasteful piece of work. but to me...this was a celebration of life. And not just a celebration of his own life, but of every life, of the American life. Walt Whitman is the voice of the people and this I believe because, while he did write of things that were not seen as aesthetically beautiful by many...including homosexuality, loneliness, and death. And while these topics were not picturesque to†¦show more content†¦You shall not look through my eyes either.... You shall listen to all sides and filter them from yourself. (lines 27-29) I love this line, because ità ­s actually telling people that ità ­s okay to think for yourself. I believe that, here, we can see the coming out of him. Heà ­s speaking for the people...asking them to finally stand taller and think for themselves. This is what I interpreted this line as. Something else that struck me while reading Song of Myself and some of the criticisms on it, was what I like to call The shock factor. I call it this because when this was published, America didnà ­t have much of an identify. It was vast, and searching. Whitmanà ­s poetry seemed to encompass everyone and everything through it. But whats ironic about this is, while Whitman stood as the American voice, finally speaking refreshingly and truthfully...many rejected him. People thought that his style was way to different from what they were used to, and did not understand Whitman. And heaven forbid, his meter was irregular, and his verses did not rhyme! Even Thoreau said It is as if the beasts sp oke. 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He was also an innovatorRead MoreA Comparison of Whitman’s Song of Myself with Ginsberg’s Howl1231 Words   |  5 PagesAmerican poetry, unlike other nations’ poetry, is still in the nascent stage because of the absence of a history in comparison to other nations’ poetry humming with matured voices. Nevertheless, in the past century, American poetry has received the recognition it deserves from the creative poetic compositions of Walt Whitman, who has been called â€Å"the father of American poetry.† His dynamic style an d uncommon content is well exhibited in his famous poem â€Å"Song of Myself,† giving a direction to theRead MoreAnalysis Of Walt Whitman s Song Of Myself1178 Words   |  5 PagesACS-Moderns 30 March 2017 â€Å"Ne Te Quaesiveris Extra† But Write a Poem Using the Same Ideas from Another Person The idea that the artist is a single individual coming to stand and speak for the masses is one of Emerson’s main transcendentalist ideas. Walt Whitman met Emerson’s ideal artist description as he spoke as one man for the multitude in his poem, â€Å"Song of Myself†, which openly demonstrates Whitman’s faith in the imperative indivisibility of self-reliance. He shares many of the same ideas as EmersonRead MoreWhat Made Walt Whitman and Emily Dickinson Part of the Romantic Movement?745 Words   |  3 Pages What Made Walt Whitman and Emily Dickinson Part of the Romantic Movement? The Romantic Movement, or period, was from the year 1828 to about 1865. The main feature of the American Romantic period was the celebration and praise of individualism. This time is also considered to be the first period of genuine American creativity. Emotion, instead of reason, became the largest source of inspiration and creativity during this period. All of this was a reaction to all of the constraints that were

The Killing Lincoln Essay Free Essays

Mr.. Fallopian Essay Killing Lincoln The novel, Killing Lincoln, and author Bill Reilly have been berated by critics and reviewers due to its historical inaccuracies implanted throughout the read. We will write a custom essay sample on The Killing Lincoln Essay or any similar topic only for you Order Now Many are turned off by the false information given yet there are others who enjoy it because it adds a little kick to the book. Am one of those who believe that even though there are a plethora of errors in the novel, it is an enjoyable read. The novel is an enjoyable and entertaining read, yet there are a vast number ho do not believe so. Killing Lincoln has been banned from one Of the Ford’s Theatre bookstores while the others still continue to sell it (Horopito). In my opinion, feel that is a little absurd. Reilly states that there were several meetings held in the oval office before the oval office was even constructed. Yes that is incorrect because it was not constructed until the Taft administration, but it is a minor detail. It does not take away from the bigger picture and importance of why the book was written in the first place. His next mistake was citing that the Ford Theatre was burned in 1 862 instead of 1861. Does one year make that big of a difference to all those historians out there? The peephole in the state box door was carved by Harry Ford, manager of the Ford’s Theatre, not Booth but by stating that Booth had carved the peephole, it keeps the readers on their toes and more interested. It spices things up. That’s what books are meant to do. Attract and hook readers into the novel. That was Reality’s goal. Not to just write another story book, but to write one that could be informational while entertaining at the same time even though that means making the slightest mistakes to keep it entertaining. Reilly has many people attacking him for his errors. Christian Science Monitor’s Jackie Hogan ambushes Reilly because she believes that he made Lincoln look like too good of a person instead of speaking the truth about him to make a good story. She says the book is â€Å"sensationalists, suggestive, and overly simplistic† (Horopito). Oriel’s purpose of the book was to write a good story and through extrapolating his novel became more compelling. If he were to include all of the facts about Lincoln, his book would be no different than any other novels on Lincoln, Booth and the assassination. I believe Reilly and Martin Dugan did an excellent job writing this novel. Besides the minor inaccuracies, the novel is a very entertaining and an eye opening read. That was their intention when they first started to write the book and that is, in my opinion, what they did. How to cite The Killing Lincoln Essay, Essays

Social Media Marketing Strategy of Teddy-Free-Samples for Students

Question: Discuss about the Social Media Marketing Strategy of Teddy Bear Ship in Singapore. Answer: Introduction In the current business scenario, social media marketing is one of the most effective modes of promotion and marketing for the contemporary business organizations. This is due to the reason that, internet is having huge market penetration around the world and with the revolution of smartphones, a major sections of the current generation is being active in the social media[1]. Thus, contemporary business organizations are more opting for social media marketing in order to target the major sections of the customers. Moreover, with the initiation of the social media marketing, business organizations are being able to determine the market requirement and change in the taste and preference pattern of the customers[2]. This is due to the reason that, social media marketing involves two way communications between the customers and the organizations. It engages the customers to share their opinions and feedback to the organizations and enables the organizations to modify the offerings accord ingly. This report will discuss about the social media marketing strategy of the teddy bear shop in Singapore. Competitive analysis between the major players in the social media will also be discussed in this report. Along with this, goals, strategies and target market policies regarding the social media marketing of them will also be discussed. Implementation strategies along with the monitoring and evaluation strategies will also be discussed in this report. Budget and return on investment for them the social media marketing will also be discussed. Social media presence As discussed earlier, social media is having huge market penetration in the current global scenario due to the revolution in internet facility and availability of cheap smartphones around the world[3]. Thus, with the initiation of the internet facilities, more sections of global population is active in the social media and the growth of entering in the social media is increasing rapidly. One of the key reasons for social media channels to gain huge popularity is the facility of personalized interactions with one another. With the help of the social media, more people are getting connected from around the world. Thus, it provides huge opportunities for the contemporary business organizations to reach out to this population by interacting with the customers directly and determining their feedback[4]. Major players in this sector include Facebook, YouTube and Twitter, which constitute the major market share of the social media around the world. The following sections will discuss about the competitive analysis of these players in order to determine the most effective one for the social media marketing. Competitive analysis Particulars Facebook Twitter YouTube Followers 968 million active users on a daily basis. 1.49 billion Active users on a monthly basis. 844 million are the mobile users[5]. 316 million users or followers on a daily basis. 80 percent users are the mobile users. YouTube do not require creation of accounts by the users. However, still they are having more than 1 billion active users on a monthly basis. Sentiments of the followers Users in the Facebook remain active on more casual basis without being interacting with anyone. However, the photos and statuses being shared by the users are one of the key determinants of taste and preference pattern. Facebook is popular more among the teenagers compared to older age groups. Users in the Twitter are more active compared to the Facebook. This is due to the reason that, Twitter is more closed format compared to the Facebook. Here, users follows each other and provides feedback on any posts. Twitter is having same penetration among the teenage groups and the middle age groups. YouTube is not having any chatting portal like the Twitter and facebook. Users in the YouTube subscribes different channels and watch videos of their choice. It is more like online video portal than a chatting portal. Chance of interaction among the stakeholders is less. However, the comments being given by the users are one of the key sources of gathering information regarding the market. Rate of corporate posts Due to the fact that, Facebook is having more number of penetrations in the market, thus the number of corporate posts is more in this medium. According to various reports, more than 1 million posts are being added in facebook on a daily basis. Twitter is having less number of active users compared to the facebook, but they provide more reliable and authentic return on investment due to the fact that, users are more active in Twitter compared to facebook. It is being reported that, on a daily basis, more than 20000 new official posts are being added in the portal. As earlier discussed, YouTube is not having any system of creation of valid accounts of the users. Thus, the medium of posting is to post video on the portal, which will be given feedback by the users. On a daily basis, more than 10000 advertisement videos are being added in the portal. Feedback Due to having the highest number of active users, generation of feedback is also more compared to other social media platforms[6]. However, the feedback in the facebook ranges from serious and authentic opinions from casual and offensive feedback. Thus, the huge data is being generated from the facebook but the rate of authenticity is less. As earlier discussed, Twitter is having more reliable and active users in their portal. In addition, the market penetration of twitter among the middle age group is more compared to the facebook. Thus, the feedback being generated from twitter is more authentic and reliable compared to facebook. Moreover, the feedback generated from twitter is having more singular approach compared to twitter. Though, compared to twitter and facebook, YouTube is having less active users. However, they are having one of the most reliable form of generation of feedback from the users. In posting the advertisement video in the portal, advertisers gather the feedback by the form of comments accumulated in the portal. The rate of comments of the users is less compared to other two medium, but feedback from YouTube is having more authenticity and reliability. Moreover, the comments being given by the users are majorly directed towards the video being posted. Average response time to feedback In the case of facebook, the average response time is less compared to the twitter and YouTube. According to various reports, the average response time in facebook is 5 minutes per post. In the major cases, organizations opting for social media marketing in facebook are having separate and dedicated social media cell. In the case of twitter, the average response time is more than facebook. According to reports, average response time in twitter is 15 minutes. Moreover, the probability of giving response in twitter is less compared to facebook. In the case of YouTube, the probability of providing response is least compared to other two mediums. This is due to the reason that, marketing through YouTube is mostly being limited to posting the video in the portal. Figure: 1 Demography profile of Facebook[7] Figure: 2 Demography profile of Twitter[8] Goals To generate positive word of mouth among the potential customers. To generate at least 10 percent of the investment as the return of investment form the social media marketing. To create minimum of 1 million of active users or followers in the social media platform. Strategies The social media strategy will be to target the teenage population due to the reason that, the target customers of teddy bear shop will be the younger generation. Thus, the social media marketing will be implemented in such a way that, it will have holistic impact on the target market[9]. Moreover, the strategy will be to involve all the available social media platforms in targeting the customers. Target market The target market of the teddy bear shop will be the younger generation consists of both the genders[10]. However, due to the reason that age group under 15 are not active in the social media, thus, the target market will be the young couples and parents, who will be interested in having soft toys for their children[11]. Tools HootSuite Hubspot MeetEdgar TweetDeck Buffer Sprout Social Implementation A separate and dedicated media cell will be formed, which will look after the social media marketing of the teddy shop[12]. Their responsibility will include designing and posting videos in the YouTube and sharing those in the official page in facebook and twitter. Thus, all the customers in every social media platforms can be targeted. Moreover, the type of response that will be given to the users in facebook and twitter will also be handled by this media cell. Content development Content is an important part for the media cell due to the reason that, content will be the message, which will be communicated to the potential customers and which will be seen by them. Thus, the content should be free of plagiarism and should be innovative, attractive and informative, which will enable the customers to gain the basic understanding of the product. Assignments will also be promoted by the media cell, which will include initiation of occasional and seasonal offers and discounts and wishing the followers for the same. Monitoring and tracking Monitoring and evaluation process will also be implemented in the organization in order to determine the effectiveness of the social media marketing. One of the key indicators will be the rate of response of the users[13]. The more response of the customers will denote that they are interested in the products and vice versa. Evaluation Moreover, the responses of the users regarding the advertisement in the social media will also being determined, which will help to understand the effectiveness. It will be evaluated whether the responses are positive or not. Social media monitoring tool The above discussed monitoring tools will be used to track and measure the effectiveness of the social media marketing of the organization. These tools will help to track the return from the social media marketing. Tuning Tuning is important due to the reason that, social media platforms are having huge number of users including both wanted and unwanted data. Thus, tuning will help to filter out the unwanted data and focusing only on the required leads. Budget Refer to attached excel file Return on investment Refer to attached excel file References Al-Debei, M.M., Al-Lozi, E. and Papazafeiropoulou, A., 2013. Why people keep coming back to Facebook: Explaining and predicting continuance participation from an extended theory of planned behaviour perspective.Decision support systems,55(1), pp.43-54. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Couldry, N., 2012.Media, society, world: Social theory and digital media practice. Polity. De Vries, L., Gensler, S. and Leeflang, P.S., 2012. Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing.Journal of interactive marketing,26(2), pp.83-91. Gerbaudo, P., 2012.Tweets and the streets: Social media and contemporary activism. Pluto Press. Grant, R.M., 2016.Contemporary Strategy Analysis Text Only. John Wiley Sons. Jackson, D, "Facebook vs. Twitter: Which Is Best for Your Brand.". inSprout Social, , 2017, https://sproutsocial.com/insights/facebook-vs-twitter/ [accessed 27 November 2017]. Kakihara, M., 2014. Grasping a Global View of Smartphone Diffusion: An Analysis from a Global Smartphone Study. InICMB(p. 11). Macnamara, J. and Zerfass, A., 2012. Social media communication in organizations: The challenges of balancing openness, strategy, and management.International Journal of Strategic Communication,6(4), pp.287-308. Proctor, E.K., Powell, B.J. and McMillen, J.C., 2013. Implementation strategies: recommendations for specifying and reporting.Implementation Science,8(1), p.139. Rumelt, R.P., 2012. Good strategy/bad strategy: The difference and why it matters.Strategic Direction,28(8). van Dam, J.W. and van de Velden, M., 2015. Online profiling and clustering of Facebook users.Decision Support Systems,70, pp.60-72. Gerbaudo, P., 2012.Tweets and the streets: Social media and contemporary activism. Pluto Press. Couldry, N., 2012.Media, society, world: Social theory and digital media practice. Polity. Kakihara, M., 2014. Grasping a Global View of Smartphone Diffusion: An Analysis from a Global Smartphone Study. InICMB(p. 11). De Vries, L., Gensler, S. and Leeflang, P.S., 2012. Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing.Journal of interactive marketing,26(2), pp.83-91. Al-Debei, M.M., Al-Lozi, E. and Papazafeiropoulou, A., 2013. Why people keep coming back to Facebook: Explaining and predicting continuance participation from an extended theory of planned behaviour perspective.Decision support systems,55(1), pp.43-54. van Dam, J.W. and van de Velden, M., 2015. Online profiling and clustering of Facebook users.Decision Support Systems,70, pp.60-72. D Jackson, "Facebook vs. Twitter: Which Is Best for Your Brand", inSprout Social, , 2017, https://sproutsocial.com/insights/facebook-vs-twitter/ [accessed 27 November 2017]. D Jackson, "Facebook vs. Twitter: Which Is Best for Your Brand", inSprout Social, , 2017, https://sproutsocial.com/insights/facebook-vs-twitter/ [accessed 27 November 2017]. Macnamara, J. and Zerfass, A., 2012. Social media communication in organizations: The challenges of balancing openness, strategy, and management.International Journal of Strategic Communication,6(4), pp.287-308. Rumelt, R.P., 2012. Good strategy/bad strategy: The difference and why it matters.Strategic Direction,28(8). Grant, R.M., 2016.Contemporary Strategy Analysis Text Only. John Wiley Sons. Proctor, E.K., Powell, B.J. and McMillen, J.C., 2013. Implementation strategies: recommendations for specifying and reporting.Implementation Science,8(1), p.139. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan

Funny No More Essays - Fiction, Wile E. Coyote And The Road Runner

Funny No More Funny No More It's 6:OOam on a Saturday morning; do you know where your children are? Well, if they are anything like we used to be, they are probably sitting down to watch the weekend cartoons. Yeah, you remember, the one time during the whole week when you got up before the sun came out and ate a big bowl of sugar coated garbage just so you could watch Wyle E. Coyote practically kill himself trying to catch the ever illusive Road Runner. We've all seen him try and inevitably fail at this task, but we get a good laugh at his expense. And isn't that the point; to laugh at something so ridiculous that it almost hurts? Well, according to Kirsten Dockendorff's essay, The Road to Acme Looniversity (pg.232-234) the laughter should end and Wyle E. Coyote should succeed in killing the Road Runner. Not only would this kill a cartoon legend, but the entire chemistry in which we see between the Road Runner and Wyle E. would no longer exist. And this would be a crime because one of the best cartoons ever mad e would no longer be funny. In this essay by Dockendorf, it is suggested that Wyle E. succeed in capturing the Road Runner by first hiring an assassin so he can rest easily knowing a professional was at work. Now, it doesn't take a rocket scientist to realize that this idea would more then likely work. But, that defeats the entire purpose of the humor in the first place. As kids, we sat down to watch the show because we knew he would fail; that's what makes it funny! Also, an assassination of the bird would mean no more cartoon. Sure, I think that once in all of our lives we wanted to see Wyle E. catch the bird, but not indefinitely. The killing of the bird means the killing of the show. When was the last time you ever saw a classic cartoon character die anyway? It just doesn't happen! No, an assassin would be no good for the show. If the Road Runner is to get caught, it McDonald 2 will have to be done by Wyle E. and one of his many great ideas. There just is no other way! The next way in Dockendorff's essay for Wyle E. Coyote to succeed is almost as bad as the first idea. It is suggested that he enlist the help of his friends(Elmer Fudd, Sylvester, Taz, and Yosemite Sam) to come up with a plan that will succeed in the Road Runner's Capture. Now, as an avid viewer of the show, I will admit that such a collaboration would be rather funny to see. But, only because NONE of these guys have ever succeeded in capturing there enemies! The whole plan mentioned in the essay suggests not only the capture of the Road Runner, but breaking it's legs and then shooting it. Where's the humor in that? Cartoons are funny because it's mindless violence and stupidity that keeps the characters going. They always recover from any accident, so where would the humor be in the actual demise of one of these characters. Again, this idea will not work. Finally, it is suggested that Wyle E. use reliable equipment in order to catch the Road Runner. Now I'm sorry, but this simply cannot happen!!! More then half the shows humor is to see what new and innovated way Wyle E. is going to attempt the Road Runner's capture. It's very amusing to sit down and watch everything that he tries either blow up, run out of fuel, inflict serious pain on himself, or fall apart. No matter what he uses, it either doesn't work or it over works. And I think that you will agree that this helps make the show funny. Yes, a reliable product would probably mean the capture of the Road Runner. But, that means that we would no longer see Wyle E. do a swan dive off of a 1,000 ft. cliff. His classic move would be no more! Again, where's the humor in that? Dockendorff's essay closes up by saying, Regardless of the method Wyle E. chooses, one thing is clear: the bird must die!

John Wayne An American Icon essays

John Wayne An American Icon essays Marion Morrison, also known as John Wayne, is perhaps one of the most popular movie personalities ever. He began as a mere stagehand, but by the end of his career he had developed himself as a very successful actor, producer, and director. Marion Michael Morrison was born on May 26, 1907, in Winterest, Iowa. His father, Clyde, worked as a pharmacist, and John Wayne thought of his father as the kindest, most patient man I ever knew. Later on in life, John Waynes father developed a critical lung disease. Wayne said that his mother, Mary was a tiny, vivacious redheaded bundle of energy. John Wayne was nicknamed The Duke after his pet as a child that was named Airedale. Early in his life, John and his parents moved to California. After graduating from high school and failing admission to Annapolis, John Wayne went to the University of Southern California (USC) and played on a football scholarship from 1925-27. During this time, Tom Mix, a friend of Johns, got him a job as a prop man for a director by the name of John Ford. Ford and Wayne became close friends and Ford used Wayne for small parts in some of his movies. Then finally in 1930, Ford suggested to Raoul Walsh that Wayne star in The Big Trail. The film bombed, but it was a start to Waynes career as an actor in leading roles. Waynes first feature film was also in 1930. It was titled Men Without Women. After more than seventy low-budget adventures, John Ford cast Wayne in Stagecoach in 1939. This movie is where John Wayne emerged as a major star. From this point on, there was no turning back for The Duke. But in 1963, Wayne began to have health problems. He had a cancerous lung removed during in 1963. Then in 1978, he had open-heart surgery. He then had his stomach removed in 1979, just before dying from lung and stomach cancer on June 11, 1979. Throughout his career as an actor, Joh...

Nike Should Achieve Competition Advantage and Re-position Itself Essay - 1

Nike Should Achieve Competition Advantage and Re-position Itself - Essay Example In order to differentiÐ °te, Ð °ccording to distinct pÐ °tterns of strÐ °tegic behÐ °vior, Nike enters Ð ° new mÐ °rket, the footbÐ °ll teÐ °m kit. By focusing differentiÐ °tion on a product, businesses could commÐ °nd premium prices for their products. Products represented top-of-the-line offerings in the industry. In this mÐ °rket, a degree of differentiÐ °tion is not lÐ °rge. Nike entrees Ð ° mÐ °rket where competitors cÐ °n differentiÐ °te their products Ð °nd thÐ °t is why hÐ °ve less rivÐ °lry. RivÐ °lry is reduced where customers hÐ °ve high switching costs - i.e. there is Ð ° significÐ °nt cost Ð °ssociÐ °ted with the decision to receive products from Ð °n Ð °lternÐ °tive competitor. Nike proposes to its customer's competitive prices Ð °nd ensures customer sÐ °tisfÐ °ction. Nike’s mÐ °in competitor (DÐ °niels et Ð °l 2006), Ð didÐ °s, follows the strÐ °tegy which hÐ °s Ð ° greÐ °t impÐ °ct on the competition. The Ð °nÐ °ly sis suggests thÐ °t Ð °ny superior mÐ °tch between compÐ °ny competencies Ð °nd customers needs permits the firm to out ¬perform competitors. In generÐ °l, Nike bÐ °ses its competitive strÐ °tegy on overÐ °ll leÐ °dership Ð °nd differentiÐ °tion constructing the most efficient fÐ °cilities (in terms of scÐ °le or technology) Ð °nd obtÐ °ins the lÐ °rgest shÐ °re of mÐ °rket. These Ð °dvÐ °ntÐ °ges, in turn, give them Ð ° substÐ °ntiÐ °l leÐ °d in terms of experience with building the service. Experience then leÐ °ds to more refine ¬ments of the entire process of production, delivery, Ð °nd service, which leÐ °ds to fur ¬ther cost reductions. Nike hÐ °s Ð ° mÐ °rketÐ °ble portfolio which ensures its leÐ °dership position on the mÐ °rket. The study reveÐ °led thÐ °t Nike does not pursue low-cost strÐ °tegies. Within these globÐ °l competitive environments, Nike overwhelmingly emphÐ °sizes differentiÐ °tion strÐ °tegies, where competitive positioning is predominÐ °ntly bÐ °sed on quÐ °lity offerings Ð °nd brÐ °nd imÐ °ge. QuÐ °lity is Ð °lmost universÐ °lly stressed Ð °s Ð ° necessÐ °ry determinÐ °nt of competitiveness. Ð nother theme evident in the findings is the importÐ °nce strÐ °tegy-industry fit plÐ °ys in determining business unit performÐ °nce. Here it is recognized thÐ °t perceptions of industry pressures mÐ °y be more importÐ °nt thÐ °n the Ð °ctuÐ °l pressures in determining strÐ °tegies Ð °nd hence performÐ °nce.

Speech Personal Statement Example | Topics and Well Written Essays - 250 words

Speech - Personal Statement Example According to Coleman, this culture began back in 2007 when a group of enthusiastic computer programmers and hackers began organized internet attacks on organizations or individuals who acted contrary to the societal expectations. I particularly noted with interest how anonymous graduated from internet to street based protests. The culture developed from social to political activism and even went further to activism against individuals1. Pervasive anonymity is perhaps the most notable element of this cultural phenomenon. I concur with Coleman that, it is difficult to predict the future trends of anonymous since the culture propagates spontaneously by taking advantage of emerging technology. I however found it difficult to synthesize the ethical issues regarding this anonymous cultural phenomenon. This is because we need global whistleblowers that are always alert on objects of societal oppression. On the other hand, their actions may not be justified since there are diplomatic channels in which societal issues can be addressed. It is difficult to discern the ideological consistency of their actions. How such a culture functions ethically and logically is perplexing. However, it is at least obvious from Coleman that anonymous would heavily retaliate to anyone threatening their

Outline Assignment Example | Topics and Well Written Essays - 500 words

Outline - Assignment Example The study goes on to discuss different products that are processed from organic Aloe Vera together with the health benefits associated with these products. There is a detailed review of the different farming associations that aide the farmers with the expertise and financial loans that they require to succeed in organic farming. The report is going to discuss and document the findings from extensive research on the organic farming practices that are used to grow Aloe Vera. This is because farmers around the world are investing heavily in organic farming, shunning the popular practice of using chemicals (Gage, 1996). This is evidenced in regions that have abundance of fertile soil that is rich in nutrients and a forest-free environment with a favourable climate that supports the growth of Aloe Vera all year long (Zan Min Jina, 2007). The Aloe Vera leaves are tested on a daily basis, a process which facilitates monitoring the health of the plant and ensures a bumper harvest at maturity (Coats, 1996). The report will also include a detailed review of the tests used to determine the health of the plants (M. Pol, 2007). The Aloe Vera leaves are harvested by hand, and the research will propose mechanized systems that can harvest these leaves; however, the report will also document the main reasons for the farmers’ choice to harvest the leaves by hand (Chattopadhyay, 1998). The Aloe Vera plant has also found a wide application in the manufacture of different products that include medicines, juices and skin jelly (Douglas Grindlay, 1986). The report will document the main buyers of this raw material, the returns that the farmers obtain by selling their produce and the impacts of these returns on their lives (Ricardo D. Valdez-Cepedab, 2006). The report will cover the challenges that the farmers face in their daily lives and how they overcome these challenges (Y. Saks, 1995). Organic farming has gained popularity globally and it is slowly replacing the use

Pathophysiology of Coronary Diseases

Pathophysiology of Coronary Diseases Describe the pathophysiology of coronary artery disease (what is it / signs symptoms / treatments / outcomes desired. Coronary Artery disease (CAD) occurs when fatty plaques are built up in arteries and harden with age. This is known as Artherosclerosis which results in a decreased amount of blood being delivered to the heart and increased difficulty for the arteries to dilate (Lewis, 2014). The heart then shifts from an aerobic metabolism to anaerobic metabolism due to the resulting oxygen deprivation from the vessels not being able to keep up with the increased demand for oxygen (Lewis, 2014). Lactic acid then accumulates and leads to acidosis, decreased energy, decreased contraction strength and also decreased force (Lewis, 2014). This chain of events means that less blood leaves the heart which can then lead to myocardial infarction (MI) (Lewis, 2014). Gender Signs and Symptoms Male Crushing Squeezing Tightness in neck, chest, or shoulder blade CAD is highest among white, middle aged men! Female Jaw, neck, back, and shoulder pain Shortness of breath Vague chest pain Dizziness Palpations Cold sweats Nausea May be more difficult to identify! Treatment Options: Some examples of medications: Nitrates: Reduce the amount of oxygen that the heart uses. Lipid Lowering Drugs: Inhibit the synthesis of cholesterol in the liver which unexplainably increases hepatic LDL receptors. The liver is then able to remove more LDLs from the blood. Simvastatin (Zocor) Niacin (Niaspan) Gemfibrozil (Lopid) Beta Adrenergic Blockers: Reduce oxygen demands and workload by reducing heart rate and blood flow peripheral resistance (Lewis, 2014). Angiotensin-Converting Enzyme Inhibitors Result in vasodilation and reduced blood volume. These drugs also reverse or prevent ventricular remodeling (Lewis, 2014). Anti-Platelet Drugs: Reduce platelet accumulation and decrease the risk for a blockage to develop in blood vessels. Surgical: Laser angioplasty Coronary artery bypass Shunt placement Expected Outcomes: Increase in cardiac output Reduction of blood pressure Improving quality of life Reduction of chest pain Describe the pathophysiology of hypertension. (What is it / signs symptoms / treatments / outcomes desired / lifestyle changes needed. Hypertension Primary Hypertension Elevated blood pressure (BP) without an identified etiology (Lewis, 2014). Contributing Factors (Lewis, 2014) Increase sympathetic nervous system activity Overproduction of sodium retaining hormones and substances that cause vasoconstriction Increased sodium intake Obesity Diabetes Tobacco use Excessive alcohol consumption Pathophysiology of Primary Hypertension: Increased cardiac output (CO) or Systemic vascular resistance (SVR) increases. This happens due to abnormalities of any of the mechanisms involved in the maintenance of normal BP (Lewis, 2014). The release of renin or angiotensin II causes the blood vessels to increase which consequentially increases blood volume. Signs and Symptoms of Primary Hypertension BP >140/90 on two separate occasions Nausea Headache, typically throbbing and occurring in the morning. Vision problems Treatment Includes lifestyle modifications including: Stress reduction Diet Exercise Limit alcohol intake Tobacco cessation Relaxation techniques Secondary Hypertension Elevated BP with a specific cause that can be corrected Pathophysiology of Secondary Hypertension: Increase in blood volume is due to a specific disease or illness. Signs and symptoms of Secondary Hypertension: Stroke Heart Failure MI Retinopathy Left Ventricular Hypertrophy Treatment Treating the underlying cause Both types of Hypertension can be treated with medications such as: Thiazide diuretics ACE inhibitors Beta adrenergic blockers Although these are some signs listed in our text there are really no definite signs or symptoms because a patient cannot tell if their blood pressure is consistently high just by the way they feel. The damages listed above happen because there are no signs a person can feel on their own to warn them of their hypertension (Lewis, 2014). Describe the pathophysiology of left sided heart failure / CHF (what is it / signs symptoms / treatments / outcomes desired / lifestyle changes needed. Left sided heart failure is due to the left ventricle ineffectively contracting. This causes a decrease in CO and pulmonary edema. These occur because the heart is not pumping effectively causing fluid to build up in the left atrium as well as the lungs (Lewis, 2014). Signs and Symptoms Crackles heard in the lungs Frothy pink sputum ↓ Attention span Ventricular gallop Difficulty breathing Muscle weakness Edema Fatigue Weight gain Irritability Treatment Options Lifestyle Modifications ↓ Sodium intake ↓ risk for fluid overload Ace Inhibitors ↓ vascular resistance Diuretics ↓ Preload Advise patient to eat foods high in potassium or consume a potassium supplement to replace fluids lost Digoxin ↑ Heart’s ability to contract Beta-Blockers Prevent cardiac remodeling (Lewis, 2014) Create an Education plan for a low sodium diet. (What specifically would you teach this patient about this diet)? Include foods high in sodium / foods to avoid. Please have a detailed plan that you can use to teach a patient. The plan should have at least 2 patient outcomes listed. You need to bring the plan to clinical so that you can use it with your patient. Educate patient that sodium intake is as follow: Healthy Adult No more than 2300 mg/day Cardiac Patient Less than 1500 mg/day Advise patients not to add salts or seasonings to foods because it can increase sodium intake. They can choose options such as non-sodium seasonings instead! (For Example: Mrs. Dash offers AMAZING no-salt seasonings) Also, advise patient that using herbs for seasoning like garlic, ginger or lemon are good alternatives Foods to Avoid: Frozen meals Limit milk intake to no more than 2 cups a day Cheeses Canned soups and vegetables Advise patient if buying canned vegetables he/she can rinse these prior to eating with water Processed meats Always read your food labels Watch out for medications that contain sodium! Outcomes: Patient 1: Patient will be able to name 3 alternatives to seasoning with salt by end of shift, Tuesday 12pm. Patient 2: Patient will be able to name 3 food choices low in sodium by end of shift, Tuesday 12pm. (Lewis, 2014) Create an education plan for low fat, heart healthy diet. (What specifically would you teach this patient about this diet?) Include information on bad fats versus good fats. Please have a detailed plan that you can use to teach a patient. The plan should have at least 2 patient outcomes listed. You need to bring the plan to clinical so that you can use it with your patient. Daily Fat Consumption 25-35% of daily calories Polyunsaturated should be the primary source Food Choices Adequate intake of foods with omega 3 fatty acids have proven to be good for the heart (American Heart Association) Eat fish at least two times a week (American Heart Association) â€Å"Omega-3 fatty acids decrease risk of arrhythmias, which can lead to sudden death. Omega-3 fatty acids also decrease triglyceride levels, slow growth rate of atherosclerotic plaque, and lower blood pressure† (American Heart Association). Eat more: Whole grains Fresh vegetables and fruit If you cannot afford fresh fruit try fruit canned in natural juices versus syrups Low fat cheeses and dairy Avoid processed foods, and those high in saturated fats Foods high in saturated fats include: Butter Bacon Cheese Outcomes: Patient 1: Patient will be able to verbalize ways to decrease fat consumption on a daily basis by end of shift, Tuesday 12pm. Patient 2: Patient will be able to verbalize the need for consumption of Omega 3 fatty acids by end of shift, Tuesday 12pm. Give examples of situations when you would need to increase oral intake of foods high in potassium. Patients with hypertension on a potassium wasting diuretic, â€Å"diarrhea, laxative abuse, vomiting, and ileostomy drainage† would need to increase oral intake of foods high in potassium or take a potassium supplement (Lewis, 2014, p. 297). Give examples of situations when you would need to decrease oral intake of foods high in potassium. (Note: this could be in regard to disease processes or medications) Prepare a list of foods high in potassium. Please bring the list to clinical that you could use to teach the patient. Patients taking â€Å"ACE Inhibitors, Potassium Sparing Diuretics or NSAIDS may need to decrease their intake of oral potassium† (Lewis, 2014, p. 296). Also, patients who have â€Å"renal disease, burn victims, Addison’s disease, Tumor Lysis Syndrome and those with Adrenal insufficiency† may also need to decrease their intake of oral potassium (Lewis, 2014, p. 296). Foods High In Potassium Fruits Vegetables Other Foods Apricot, avocado, banana, cantaloupe, dried fruits, grapefruit juice, honeydew, orange, orange juice, prunes and raisins Baked beans, butternut squash, refried beans, black beans, cooked broccoli, carrots, greens (except kale), canned mushrooms, white and sweet potatoes, cooked spinach, tomatoes or tomato products, and vegetable juices Bran or bran products, chocolate, granola, milk, nuts, seeds, peanut butter, salt substitutes, salt free broth and yogurt (Lewis, 2014, p. 1115) Using the following template, prepare the following medication which many of the patients on 7S take (Remember that these are cardiac patients when looking at the indications of the medication) Please do not copy and paste from medication resource, complete in your own words. Be sure to include your reference: (24) points) **Do not copy and paste from medication resource, complete in your own words. Be sure to include your reference. Drug Order: Generic Brand Name Drug Classification: Drug Action: (How drug works?) Normal dosage: Expected Effects/Outcomes: (What symptoms do you want to improve?) Adverse Effects/Contraindications: Nursing Responsibilities: On-going assessment data and lab values to be monitored Nurse will: Aspirin 81 mg Classification: Antiplatelet Action: Hinders production of prostaglandins which prevents blood clots. Decreases platelet clumping Normal dose: PO: Adults 50–325 mg Q24 hours Expected effect: Prevention of blood clots in high risk cardiac patients. Blood in stool Stomach Pain Constipation Gastric bleeding Nausea Hearing assessment Vitals monitoring Assess heart function Monitor hemoglobin Monitor Hematocrit Monitor platelet count Assess urine, vomit and stool for blood Clopidogrel (Plavix) Classification: Antiplatelet Action: Hinders production of prostaglandins which prevents blood clots. Decreases platelet clumping . Normal dose: PO: Adults 300 mg initially, then 75 mg once daily; aspirin 75–325 mg once daily should be given concurrently. Expected effect: Prevention of blood clots in high risk cardiac patients. Blood in stool Constipation Nausea Gastric bleeding Stomach pain Hearing assessment Vitals monitoring Assess heart function Monitor hemoglobin Monitor Hematocrit Monitor platelet count Assess urine, vomit and stool for blood Lisinopril (Zestril; Prinivil) Classification: ACE inhibitor Action: Stops angiotensin I from converting to angiotensin II. This reduces arterial resistance Normal dose: PO: Adults 10 mg once daily, can be increased up to 20–40 mg/day Expected effect: Decrease in blood pressure. Fatigue Headache Dry cough Angioedema Increase in serum potassium Increase in BUN Increase in Creatinine Obtain baseline BP Obtain baseline pulse rate and rhythm. Reassess frequently Monitor weight Monitor FEs Monitor WBC Monitor potassium Monitor Renal function Assess patient compliance throughout treatment Losartan (Cozaar) Classification: Angiotensin II receptor blocker Action: Blocks vasoconstriction effects of angiotensin II. Normal dose: 50 mg once daily initially. May be increase to 100mg per day in 1-2 doses Expected effect: Decrease in blood pressure. . Vomiting Nausea Increase in serum potassium Increase in BUN Increase in creatinine levels Monitor BP prior to admin. And throughout treatment Monitor weight Monitor FEs Monitor potassium Monitor renal function Assess patient compliance Medication should be taken with food. Metoprolol (Lopressor) Classification: Antihypertensive Action: Blocks stimulation of beta 1 adrenergic receptors. Normal dose: 25–100 mg/day as a single dose initially or 2 divided doses; may be increased every 7 days as needed up to 450 mg/day Expected effect: Decrease in blood pressure and increase in HR, BP, and contraction. Fatigue Dizziness Bradycardia Fluid retention Edema Hypotension Assess arrhythmia prior to and during treatment Continuous ECG monitoring Monitor vitals Assess apical pulse Assess BP Assess liver function Lovastatin (Mevacor; Altocor) Classification: Anti-lipid Action: Interferes with cholesterol synthesis by lowering lipid levels Normal dose: 20 mg once daily with evening meal. May be increased at 4-wk intervals to a maximum of 80 mg/day Expected effect: Decrease in cholesterol. Hepatitis Cirrhosis Myalgia Gas Constipation Cramps Nausea Pancreatitis Vomiting Assess cholesterol prior to treatment and Q4 weeks during Monitor liver function Monitor for deficiency in fat soluble vitamins: A, D, E and K Monitor for deficiency in folic acid Atorvastatin (Lipitor) Classification: Anti-lipid Action: Interferes with cholesterol synthesis by lowering lipid levels Normal dose: 10–20 mg once daily initially may be increased every 2–4 weeks up to 80 mg/day; Expected effect: Decrease in cholesterol. Hepatitis Cirrhosis Myalgia Gas Constipation Cramps Nausea Pancreatitis Vomiting Assess cholesterol prior to treatment and Q4 weeks during Monitor liver function Monitor for deficiency in fat soluble vitamins: A, D, E and K Monitor for deficiency in folic acid Amiodarone (Cordarone; Pacerone) Classification: Antiarrhythmic Action: Prolongs action potential Normal dose: PO: Adults 800–1600 mg/day in 1–2 doses for 1–3 weeks then 600–800 mg/day in 1–2 doses for 1 month then 400 mg/day maintenance dose. Expected effect: Decrease in arrhythmia Hypotension Bradycardia Worsening arrhythmias Anorexia Nausea Vision disturbances Assess arrhythmia before and during treatment ECG monitoring Monitor vitals Assess for toxicity Measure apical pulse Measure BP Monitor liver function Pt should not consume grapefruit juice while taking this medication Nitroglycerin (sublingual) Classification: Antianginals Action: Relaxes smooth muscle and promotes vasodilation Normal dose: SL: Adults 0.3–0.6 mg; may repeat every 5 min for 2 additional doses for acute attack. Expected effect: Reduction of blood returning to the heart. Hypotension Dizziness, Increased HR Headache Assess vital and monitor them throughout treatment Administer sublingually at first sign of heart attack Carvedilol (Coreg) Classification: Antihypertensive Action: Blocks stimulation of beta 1 adrenergic receptors Normal dose: Hypertension– 6.25 mg twice daily, may be ↑ q 7–14 days up to 25 mg twice daily or extended-release– 20 mg once daily, dose may be doubled every 7–14 days up to 80 mg once daily Expected effect: Decrease in blood pressure and increase in HR, BP, and contraction. Fatigue Bradycardia Dizziness Hypotension Fluid retention Edema Assess arrhythmia prior to and throughout treatment Continuous ECG monitoring Monitor vitals Assess apical pulse Assess BP Assess liver function Amlodipine (Norvasc) Classification: Antihypertensive Action: Prevents calcium from crossing myocardial cell membrane and vascular smooth muscle Normal dose: PO: Adults 5–10 mg once daily Expected effect: Decrease in blood pressure Orthostatic hypotension Headache Dizziness Edema Arrhythmias Assess vitals Monitor ECG throughout treatment Monitor vitals Monitor liver function Pt will need assistance w/ ambulation Monitor FEs Educate patient on need to decrease sodium and fluids to subsequently decrease edema Furosemide (Lasix) Classification: Loop Diuretic Action: Inhibits reabsorption of sodium and chloride in the ascending loop of Henle and distal renal tubule. This causes increased excretion of water, sodium, calcium, magnesium and chloride. Expected effects: Management of edema associated with heart failure and hepatic or renal disease, acute pulmonary edema, treatment of hypertension (Vallerand, 2013) FE imbalances Tinnitus Diarrhea Hyperglycemia Nausea Vomiting Liver dysfunction Paresthesia Orthostatic hypotension Assess CBC Assess liver function prior to administration Assess electrolytes prior to administration Monitor BP Monitor Pulse Monitor for hypovolemia Assess for diuresis Assess for polydipsia Assess mucous membranes Assess skin turgor Monitor for edema Monitor weight IOs All drugs referenced : (Vallerand, 2013) References: American Heart Association: Fish and Omega-3 Fatty Acids. (2014, May 14). Retrieved February 13, 2015, from http://www.heart.org/HEARTORG/GettingHealthy/NutritionCenter/HealthyDietGoals/Fish-and-Omega-3-Fatty-Acids_UCM_303248_Article.jsp Lewis, S. M., Dirksen, S. R. (2014). Medical-surgical nursing: assessment and management of clinical problems (Ninth ed.). St. Louis: Elsevier. Louie, D., Wedell, R. (2014). Optimizing heart health. American Nurse, 46(3), 13. Vallerand, A. H., Sanoski, C. A. (2013). Daviss drug guide for nurses (Fourteenth ed.). Phila-delphia: F.A. Davis Company.

Authorial Opinion Of Wife Of Bath Essay -- essays research papers

The character of the Wife of Bath is clearly feminist. She indicates this by her extreme ideas of female â€Å"maistrye† and statements such as â€Å"I have the power duringe al my lyf upon his proper body, and nought he,† which is extremely feminist. However, Chaucer makes us see the Wife of Bath as inconsistent, at times illogical, and also amoral and adulterous, The prologue and tale is spoken by a woman of supposed vast experience, yet was written by a man. While the prologue and tale may be seemingly feminist, could it be a vehicle for a deeper anti-feminist message? The Wife of Bath had a strong argument in favour of marriage but is easy to fault. Her argument that marriage grows more virgins, while correct makes us wonder why she bore no children. And she also mentions the fact that â€Å"in wyfhood I wol use myn instrument† but her marriage did not seem to have stopped her from restraining her â€Å"Chamber of Venus from a good felawe.† The Wife of Bath confuses bigamy with remarriage and manipulates the arguments for remarriage to suit her purpose. Chaucer gives the Wife of Bath’s arguments less credibility The wife of bath strongly argued in favour of female â€Å"maistrye.† She argued this in the prologue and used the tale to bring the message home. Her arguments are weakened however by the destructive and careless behaviour of the Wife of Bath. She openly laughs at them (â€Å"I laugh whan I thinke†) when she thinks of how she made her husbands toil at night. She doesn’t seem to regret the...

Evaluate an International Expansion Strategy for Goya Essay

Goya, the largest Hispanic-owned company in the United States, has established itself as not just a popular brand of Hispanic food products but also has become the market’s standard of quality and competitiveness. Established in 1936 as an import company to supply the demand for authentic Mexican and Spanish cuisine, the company is now producing and developing its own products (Goya, 2007a). Despite the extensive competition from larger food manufacturing companies and the opening of American markets by European and South American suppliers, Goya has been able to maintain its market leadership and develop new products and markets (Goya Foods, 1999). One of the factors cited for the continued success of the company is its marketing strategies with the Latino community. Considering that the Hispanic community and consumers of Hispanic food products are expected to represent 25% of the United State’s retail food market by 2050, this competency is one that other companies would like to acquire for themselves (Hoffman, 2003, p. 5). The objective of this paper is to investigate the environmental marketing forces that Goya considers in developing its marketing strategies, how it characterizes different subgroups in its market and the merits of expanding its target market to non-Latino consumers. In doing so, the paper will be able to understand the perspectives and insights that Goya has used and has become instrumental for its success (Riell, 2007). Environmental Forces Prioritized Among the six environmental forces discussed, natural, technological, political and legal, economic, competitive, and socio-cultural, the last three that are considered the most in Goya’s marketing strategy. Though the other factors are also considered, they figure more significantly in the company’s corporate and operation strategies (Demetrakakes, 2003). Though they do not directly relate to the company’s marketing strategy, it should also be recognized that they can impact the market effectiveness of the company. Thus, Goya considers all of these environmental forces as important factors to consider (Hoffman, 2003). Economic Forces Economic forces are important to the company’s marketing strategy because of its interest in retail markets. The case study of the company presented by Hoffman points out that since the Latino market will represent a substantial chunk of the consumer market, they will exert greater demand for products and may in fact shift the market towards buyers. At the same time, the size of the market will also increase its attractiveness to new players as well as marketing requirements (Goya, 2007a). Thus, it has been important for the company to establish itself as the premiere choice of consumers and to have a great sensitive to the market. According to Andy Unanue, CEO-in-waiting apparent, the company’s sensitivity to the shifts in purchasing power and the rate of entry of alternative products has been critical. Schiantarelli’s (2005) study indicates that the company’s sensitivity to macroeconomic factors in its major markets allows it to maximize economic growth areas. In doing so, the company is not only able to sell itself but is also able to establish itself at times where markets tend to liberal. Michael (19980 that the strategy of targeting these developing economies also allows the company to reposition its mature products or specialize markets for particular products. Johansson’s (2001) view suggests that economy-related strategies in marketing are critical in establishing long-term goals. Furthermore, the company has also endeavored to be sensitive to the economic development in Latin America which aside from being a major market also is important its supply chain. Latin American has been able to increase its supply power in world markets and have required higher prices for their goods. Furthermore, there has been significantly more mobility in capital and trade liberalization from the 1970’s (Bulmer-Thomas, 2006). This creates a challenge for the company to be more cost-effective and as well as market-oriented in its approach. The trend has been successful in controlling inflation rates and allowed significantly greater role of the middle class which, to Goya’s advantage, represents a significant bulk of its market (Hoffman, 2003). Competitive Forces Just as importantly, if not more urgent, is the increasing competitiveness in the market. As mentioned, the size of the market is attracting significant interest from new players. New players range from mainstream food manufacturing markets as well as direct competitors (Demetrakakes, 2003). Though the company has been able to maintain its position, it estimates the competition in the market to significantly increase. Goya sees the need to deal with the entry of larger competitors with more extensive distribution channels and prominent brands (Goya, 2007a). The entry of new competitors also can induce a price war which can reduce the company’s profit margin and limit Goya as a niche brand instead of its objective to be a mainstream one. Johansson (2001) points out that price wars have the potential of sifting advantage from producers and raise quality standards. Though this can create vitality in the market, if competitors saturate the market, particularly when the market does not expand proportionally, then operational costs can not be justified. Waltuck (2005) raises concerns regarding fragmentation of the market amongst the competitors which can make logistics of assessing and accessing markets more challenging. To respond to these concerns, Goya maintains communication and relations with its market, following closely market preference, demographics, and psychographics as well as migration movements. This also reinforces the brand’s image as part of the Latino culture and identity. The company’s belief is that â€Å"Latinos like buying things they consider their own, that are authentic† (Hoffman, 2003, p. 35). Thus the company does not only rely strictly on the actual quality of the product but is also able to maintain the perceived quality of the product which lies more beyond the control of the company. Another element that can be enhanced by the strategy is the reputation of the company, a confidence which extends beyond the sales performance Goya Maksimovic and Sheridan (2005) point out that this has also been increasingly important factors in the financial reputations of companies. In the case of Goya, one of the reason’s for its cooperate success is its hold on the market, a fact that creates significance confidence for investors as indicated by the company’s rank among Forbes Top 500 companies in the United States (Riell, 2007). Conversely, this rating also reinforces Goya as a premiere brand and creates pride among the Latino community. Socio-Cultural Forces Considering that the company’s imaging is anchored on its being a Latino product, socio-cultural factors can be seen as the most important consideration of the company’s marketing strategy. According to Johansson’s (2001) assessment of Latin markets, there is great attachment for family and cultural heritage that emphasizes religion, culture, community and tradition. Social and family gatherings are focused on reinforcing these elements and since these events involve the preparation of traditional cuisine, the demand for food ingredients is just as important. Goya’s view on Latin culture considers the development of identity, social skills and value systems and unique attributes associated within subgroups due to geography, ethnicity or nationality. A survey of Goya’s products shows that they are labeled using traditional names of products , emphasis on the traditional designs and effort is made to develop product variations to accommodate tastes (Demetrakakes, 2003). For example, salsa products are offered in several levels of spice intensity or chili combinations (Goya, 2007b). This accommodates for variances in preparation of products based on traditions within the Latino community. In addition to responding to indelible facets of the market, the company has also become adept in responding to socio-cultural changes within the community. Bulmer-Thomas (2006) points out that Latin American markets are changing significantly because of liberalization and diversification of its markets to which he attributes changes on social dynamics. One of the most significant changes is in the role of women. Traditional Hispanic households have been characterized as the primary homemakers thus most of the company’s products targeted women specifically in contrast to today, products are designed to be more non-gender specific. Another indication of the company’s sensitivity to the socio-cultural background of its clientele is in its efforts to educate non-Latino customers to Latin culture. Most products have anecdotal information regarding the origin, manner of preparation or cultural references of the product. This may also be an effort to reinforce Latin culture amongst on-traditional or mixed-heritage families. In recognition of the lifestyle and economic status of its market, Goya has also developed instant or quick preparation products. This was a response to surveys that most Latino families have shifted to become dual families as well as an effort to cater to casual dining markets. Another response to changes in lifestyle is the development of frozen and low-sodium products. The former has also contributed to extend the shelf of prepared and ready-to-eat products while the latter is a response to medical studies of the Latino population that indicated heart and kidney diseases as major health risks (Johansson, 2001). This type of valuation is again creates sensitivity and insight to their target market which reinforce the brand to the market (Johnson, 2006). Furthermore, this creates social significance to the products since they become intimately associated not only to the idea of Latino food but to Latino identity as a whole. Understanding Subgroups within the Latino Community Latino is considered an umbrella to encompass a number of nationalities characterized by Latin American or Spanish ancestry. According to Hoffman (2003, pp. 22-24) there is a need to understand various subgroups within the community to respond to nationalistic, ethnic or cultural identifications. The study of Bulmer-Thomas (2006) reinforces this idea by showing that individual national, ethnic and cultural experience has a direct relationship with market perceptions and performance. He uses the example of Brazil and Mexico as an example: European products are perceived better than American products in the former while the reverse is what is prevalent in Mexican markets. Thus, Goya can expect to contend with similar products from European products in Brazil and American brands in Mexico. Johnson (2006) points out that generalized identity constructions like in the use of the term â€Å"Latino† to refer to a segment of the population always creates conflicts with the recognition of multiculturalism. This can fail to recognize social dynamics within the community that have developed from historical conflicts or social positions. Aside from the obvious differences in nationality, social stratification is also prevalent as seen in social labels used to refer to ethnic minorities or those of mixed heritage still persist. In not recognizing these groups, there can only be limited recognition of the diversity within the Latino population. This also precludes the company from truly promoting Latino culture which it has claimed as one its social goals. Keeping diversity within the Latino community will also allow Goya to develop more products and diversify its markets. At the same time, this can be a means of maintaining cultural identity since homogeneity will only make the market more similar to mainstream psychographics. Though the company is targeting mainstream markets, maintain a traditional Latino market is also important because the community showcases Latino traditions, particularly cuisines. Challenges of Market Diversification Goya considers its foray to non-Latino markets. One of the major challenges for the company is to develop a collaborated marketing programs for both Latino and non-Latino markets. There may be a need to accommodate non-Latino market’s lack of familiarity or experience with the Latino traditions. Another constraint that has to be considered is the logistic challenges of supplying the demand of non-Latino markets. This will include not only supplying shelves with the actual products but also changing packaging, variants and modes of products. Other social factors also become an issue: since Latino communities are predominantly Catholics or Christians, there has been no significant need to develop halal-approved products, foods approved for Muslim consumption. So far, adaptation has been of non-Latino markets developing preference for Latino products. Despite this trend which is in the advantage of Goya, a Johansson (2001) point out the need to facilitate the behaviors since adaptations has its limitations. Accessing new markets also exposes Goya to greater competition. This can also be made difficult by the lack of experience in these markets or insights. Goya has stated that it rely its marketing strategies on close monitoring of social trends in its markets however, considering the scale of non-Latino markets, this will be prove more challenging to develop insights on buying preferences to demographic or psychographic characteristics (Besanko, 2005). Hoffman points out that overall globalization trends in societies and markets are highlighting the need for competitive advantage and at the same social sensitivity. There is no denying that has shown its cultural sensitivity, the next challenge is to develop sensitivity to non-Latino markets. Riell (2007) suggests further cross-over market testing of products. Similarly, Waltuck (2005) suggest the Goya should use both market and product strategies. Market strategies will accommodate for the dissimilarities with its traditional markets while product strategies will be a means to determine what products are already marketable to non-Latino markets. Conclusion The Goya Company has become an icon not only culturally but also commercially. In recent years, Latino communities worldwide have become more prominent in consumer markets because of rapid growth in Latin American countries as well as increasing social significance of Latino migrants particularly in the North America. Furthermore, interests in its traditions and culture have created new market opportunities of Latino products in mainstream markets. Interest in these products have proven themselves more than a fad but many non-Latino consumers have indicated their preference for Latino cuisine and food products. As public image and social responsibility become more of an issue for companies, Goya’s approach to business has lent them not only market presence but also social relevance. Its current objective to access mainstream markets is not surprising considering the current internet of non-Latino consumers of its products. However, there is also need to realize and respond to the demands of doing so will have for the company. Together with the change is scale, there is also a need to develop new competencies to maintain the strategic advantages that has established its success in Latino markets. In conclusion, Goya should assess the environmental forces of its new markets, particularly those that influence the economics, competitiveness and socio-cultural characteristics of the market. In doing so, the company will be able to prove that there is not only an existing demand for its products but that potential for them is not limited to culture, race, ethnicity or nationality.

Wallace Stevens Essays - Wallace Stevens, Harmonium, Sunday Morning

Wallace Stevens Essays - Wallace Stevens, Harmonium, Sunday Morning Wallace Stevens Samantha Erck Research Paper Wallace Stevens: Inside the Gray Flannel Suit Rationalists, wearing square hets, Think, in square rooms, Looking at the floor, Looking at the ceiling, They confine themselves To right-angled triangles. If they tried rhomboids, Cones, waving lines, ellipses- As for example, the ellipse of the half moon- Rationalists would wear sombreros. Six Significant Landscapes (Collected Poems p.73-75) Wallace Stevens is considerd one of the most important poets of this century. His style was unique and diffrent. The way he used words to optain the reality of something that can't be touched, is an amazing and brilant talent. Stevens was a very successful lawer and business man as well as a great peot. We usually think of peots and artists as starving artists. Stevens was a very accommplished lawer and was still able to write beautifull peotry. His peoms useually contadicted his lifestile, but that might be were he got his insperation. He had a wife, family, and career, he had a very queit lifestyle. But, his peotry is very loud and abstract. Wallace Stevens was born in 1879, in Reading, Pennsylvania. As a child, he started out at parochial schools, and later enrolled in public schools. Wallace's parents encourage him to read, which helped him become a better writter. In school, Wallace was an excellent student. After high school, he continued his education at Harvard University, where he became involved with two Harvard newspapers, first the Advocate and then the Harvard Monthly. After leaving college, he moved to New York City. He worked as a journalist, and considered a literary career. But, his father encouraged Stevens to become a more practical career in the law business. He worked as a lawyer for a few years in New York. He worked at different firms and then at the Fidelity and Deposit Company. He finally settled at the Hartford Accident and Indemnity Company, where he became the vice president for the rest of his life. It was like Stevens led two separate lives, one of a business man and one as a poet. Stevens himself once said in a New York Times interview, I prefer to think I'm just a man, not a poet part time, business man the rest. This is a fortunate thing, considering how inconsiderate the ravens are. I don't divide my life, just go on living. Many of Stevens' fans are often surprised when they learn of Stevens' life as a business man. As mentioned earlier, Wallace Stevens' work reflected his life in many ways. His daughter, Holly, and his wife, Elsie were both inspirations for his poems. The people, places, and things in Stevens' private life all influenced his poetry. He wrote about Florida, the Orient, his family, life, death, religion, nature, and many other subjects. His poetry had many unique themes as well. He wrote about paganism, metaphysics, imagination, dreams, God, and reality. In his lifetime, Stevens published many of his poems, his most well-known are Harmonium, The Man With the Blue Guitar, Transport to Summer, and The Auroras of Autumn. He also wrote prose, essays, and plays. Stevens peoms are complex. In order to read most of his poetry, it's nessassary to have a dictionary in hand. Stevens has a huge vocabulary and he puts it to good use in his poetry. Many have called his work deep becauses of the philosophical aspects of his poems. One poem that I like, Contrary Thesis (II) was difficult for me to read at first. An excerpt from it is a good example of Stevens' diffrent use of language: ...He walked with his year-old boy on his shoulder. The sun shone and the dog barked and the baby slept. The leaves, even the locust, the green locust. He wanted and looked for a final refuge, From the bombastic intimations of winter And the martyrs la mode. He walked toward An abstract, of which the sun, the dog, the boy Were contours. Cold was chilling the wide-moving swans. The leaves were falling like notes from a piano... - Contrary Thesis (II)(Collected Poems p.207) This peom is talking about a man looking for a refuge before winter comes. It seems to be talking about getting old, the way the seasons change from autumn to winter. The man who is looking for refuge seems to be trying to find out where his life is taking him.

The Making of Evita essays

The Making of Evita essays As I sit here at my computer, I am at a standstill trying to decide where to start. How do you condense a person into ten short pages, and still enable the reader to get to know them. I have decided that the task is nearly impossible, even in the telling of a life that was tragically so short. Evita, as the people affectionately knew her, entered into this world with nothing and left with everything. From a poor peasant girl growing up in the pampas, to a popular media personality, to the First Lady of Argentina. In her short period on this earth she definitely made her mark. To this day, she is still a controversial figure in her native Argentina. She was beloved by the working classes and shunned by the aristocracy. When Eva Pern died in 1952 of cancer, a group of anti-Pernist tried to erase all physical evidence relating to Evita. Her personal notes, diaries, and photos were burned in public demonstrations. Her monuments were torn down and destroyed. Evas body disappeared for sixteen years, in hopes that without the physical body, Eva would be soon forgotten. A group sprang up soon after and flourished in Argentina, the Saint Evita cult. Posters of Evita were on every street corner, in all the villages, and in the peoples hearts. The president, who took office after Juan Pern was overthrown, was kidnapped and murdered by Saint Evita followers who wanted him to reveal where her body had been hidden. Finally, in 1976, Eva Duarte-Pern was interred in the Recoleta Cemetery in Buenos Aires, Argentine. For the first time since her death, she had come home again. Who is this woman, who even in death can incite such devotion? Just as mysteries surrounded Eva in death, so did they shadow her life. The Evita of the Argentine people is straightforward, and there are very few secrets. It is Evas life before Pern that is obscured and ...

The election system in Mexico Essay Example | Topics and Well Written Essays - 1250 words

The election system in Mexico - Essay Example The person who gets more votes selects for the leading of state and government affairs. Present electoral process is the modified form and it continuously changed its shape according to the revolutionary demands of history. By electoral process a common man gets the power to select its own leader so it is the power of people not power of lords. By this process every one participate in the decision making process related to the state future and its people. Past scenario The history of politics in Mexico started by the independence on Sep 16th 1810 in the town of Dolores Hidalgo. The priest Miguel Hidalgo Costilla kept the first mile stone of the political background in the Mexico. So the start of politics was by the priest and the head of state was to be priest and church as the office for serving political issues. Till 1858 the same system was implemented for political orders but due to its draw backs and un justice affairs the state was separated from church by Benito Juarez, a Zapo tec from Oaxaca, became president and order to separate both the church and state from each other as both are different things can’t work properly together. Mexicans struggled hard for modification of their political system. The Revolution of 1910-20 was a mile stone of their struggle and change towards improvement in politics. They make the constitution of 1917, by which they described the grounds for their modern political system .Mexico's governing institutions and political culture also have great effect of three centuries of Spanish colonial rule on their structure and working procedure. Current scenario The Mexico politics framework consist of a federal presidential representative democratic whose government is based on a congressional system, the president of Mexico at same time perform duties of head the of state and head of the government. The executive power is in hand of the executive branch, and president President runs it as he has a cabinet of secretaries advise s the executive branch that are independent of the legislature. . The main important political parties working in Mexico politics are: (PAN), the (PRD) and (PRI). The citizen of Mexico above the 18 years old can participate in the vote casting process, The vote casting is compulsory but not enforced on the citizens. The main documents needed for the participation of the citizen in vote casting process are their identity documents there is no pre registration system in the Mexico for election process. For the electoral process there is no electoral college etc and can take place in any governmental and nongovernmental place. In exceptional cases when the head is missing due to some cause the system of selection can be change and can adopt other options of selection too. The presidentional elections in Mexico take place after each six years, although in exceptional cases the time line can be change according to situations. Legislative elections are scheduled every six years for the el ections for the senate and state usually take place together and elections for the he Chamber of Deputies held in every three years. Mostly elections are held on first Sunday of July. The selection procedure for the state governors are also similar to that of the head and elections for the purpose of state governors selections held after six years, legislatures elections are renewed after every three years.

Earth Hour Essay Example | Topics and Well Written Essays - 1750 words

Earth Hour - Essay Example This is a major event that requires a lot of planning. This is a project. It is a sequence of unique but connected activities, the aim of which s to accomplish a goal within a specific time period, within the budget and in accordance with specification (Wysocki, 2009, p. 2). It is a temporary undertaking (Schwalbe, 2009, p. 39). Like any project it is a cycle planning, which includes initiation, planning, execution and closure. Project Review The project involves a day long session consisting of two presentations, entertainment, tea and lunch. The event requires the use of volunteers which will be recruited by sending letters to organisations that are normally supportive of and by posting flyers at libraries, transportation centers and other public places. It also involves researching themes, venues, and entertainment that embrace environmental protection. Motivation for Project The world needs us and so we need to stop destroying it by playing our part in the preservation of the env ironment. The alarming rates of extinction of animals, deteriorating forests, and increased pollutants in the air are all the outcome of pollution. This menace arose at the cost of our luxuries. Excessive burning of fossil fuels has resulted in the increased emissions of green house gases and has also resulted in the augmentation of different diseases. Serious steps need to be taken now or otherwise it may be too late. Reducing our luxuries is one of the most important things. The burden placed on our natural resources has also resulted in an imbalance which has in turn resulted in drastic changes in the environment. The concept of Earth Hour came out of an initiative which started off in Sydney in 2004 and then celebrated for the first time in 2007 (UNEP, 2009). It was being run by the name of â€Å"The Big Flick†. Then this concept started spreading and this year 147 countries participated in saving energy on 31 March for one hour. Since it is quite a good effort the number of countries that have participated have been increasing over time and so is the duration of Earth Hour. Furthermore, this campaign has gone beyond just connecting people and bringing them together in one place. There is now a good motive behind it as people tend to want to have good reasons for doing and supporting something. They expect that it will result in good outcomes. This is usually the only way that it can lead to a positive response. Events need to be properly conceptualized so that people might be aware of the reasons as well as the circumstances they will face if they do not support it. We are now in the process of arranging an event the purpose in very simple words is preserving our planet. Our purpose here is to motivate people towards saving the environment and contributing to its preservation. Earth Hour has resulted in the saving of energy by shutting off lights for a short while and we want to broaden the perspective. The event is being held in Brisbane capital o f Queensland, the third populous county within Australia. The basic motive of our event will be making people aware of the possible hazards, the alarming increase in the population, and our usage of fossil fuels. We will try our best through the workshops and activities to create the realization in people that they should play their part in controlling the use of energy. The people themselves will put a stop to the extravagant use of the fossil fuels which has undoubtedly increased