Essay --

Keywords—recommender system; fuzzy system; social matchmaking; crisp set; fuzzy set I. INTRODUCTION In the ‘information era’, one of the key problems is to deal with more information than to practice to make practical decisions. User is bombarded with information whether or not he positively looks for it. Recommender systems are designed to help individuals to deal with this information overload problem and enable them to make evaluative decisions [1]. Traditional RS provides items, information and services to the user. These items are like products, movies, CDs, music, news, books etc. Tapestry [17] is the first manual RS and Usenet newsgroup launched by GroupLens is the first automatic collaborative filtering RS [6]. The most popular existing recommender systems are Amazon.com for e-shopping [7], MovieLens recommending movies, news by Googlenews, music at Pandora, EntreeC giving restaurants [11], CDs at CDNow [18] etc. In many past years, for building recommender systems various approaches have been developed that utilize non-personalized, demographic, content based , collaborative filtering, knowledge based and hybrid [11]. Evolved research areas like social matchmaking RS enable people to people matchmaking [2] like matrimony system recommends bride to groom and vice-versa. Using such systems, users can meet the other individuals of complementary needs like getting jobs (employee-employer), college admissions, mentor-mentees, student helper, addressing community issues, solve technical problems and counseling [3]. In social matchmaking systems, successful reciprocal recommendation occurs where two users find each other based on their complementary needs. For example, a bride finds the ideal groom, and the same groom li... ...= â€Å"Very Low† (0.2) The sample of recommendations for the active lady is shown in TABLE IV. The snapshot of the result for same expectations is given in Fig. 2. The system is not providing the partners who having â€Å"Low† value for crisp sets (religion, caste, occupation, diet, smoke, and drink). The experiments are observed for ten users and precision, recall, F1-measure is calculated. For getting these values, recommended results are used. The average of precision, recall and F-score are 79.45%, 85.65%, 82.43% respectively. V. CONCLUSIONS This paper focuses on Partial Fuzzy Recommender System used for matrimony in the context of the Indian society. This system addresses the abundance of information and directs users to precise data requirements in terms of matches, eliminating irrelevant information. Recommendations can be further improved for reciprocity.

Ganga River Pollution In India Environmental Sciences Essay

All of us have seen a river – big or little, either fluxing through our town, or someplace else. Rivers are nil more than surface H2O fluxing down from a higher height to a lower height due to the pull of gravitation. One river might hold its beginning in a glacier, another in a spring or a lake. Rivers carry dissolved minerals, organic compounds, little grains of sand, crushed rock, and other stuff as they flow downstream. Rivers begin as little watercourses, which grow wider as smaller watercourse and rivers join them along their class across the land. Finally they flow into seas or oceans. Unfortunately most of the universe ‘s major rivers are to a great extent polluted.AThe pollution of environment is the ‘gift ‘ of the industrial revolution. Prior to this the agricultural civilizations created important environmental impairment in the signifier of dirt erosion- through deforestation and overgrazing. The environmental debasement is a by merchandise of mod ern civilisation.AThere has been a steady impairment in the quality of H2O of Indian rivers over several decennaries. India ‘s 14 major, 55 child and several hundred little rivers receive 1000000s of liters of sewerage, industrial and agricultural wastes. Most of these rivers have been rendered to the degree of sewerage fluxing drains. There are serious H2O quality jobs in the metropoliss, towns and small towns utilizing these Waterss. Water borne diseases are rampant, piscaries are on diminution, and even cowss are non spared from the onslaught of pollution. Harmonizing to World Wide Fund for Nature ( WWF ) five rivers in Asia functioning over 870 million people are among the most threatened in the universe, as dikes, H2O extraction and clime alteration all take their toll. The Ganges, Indus, Yangtze, Salween-Nu and Mekong-Lancang rivers make up half of the WWF ‘s â€Å" top 10 † most threatened river basins. India has a big figure of rivers that are line of lifes for the 1000000s populating along their Bankss. These rivers can be categorized into four groups: 1.Rivers that flow down from the Himalayas and are supplied by runing snow and glaciers. This is why these are perennial, that is, they ne'er dry up during the twelvemonth. 2. The Deccan Plateau Rivers, which depend on rainfall for their H2O. 3. The coastal rivers, particularly those on the West seashore, which are short and do non retain H2O throughout the twelvemonth. 4. The rivers in the inland drainage basin of west Rajasthan, which depend on the rains. These rivers usually drain towards silt lakes or flux into the sand. River Ganga ( Ganges ) of India has been held in high regard since clip immemorial and Hindus from all over the universe cherish the thought of a holy dip in the river under the religion that by making so they will acquire rid of their wickednesss of life. More than 400 million people live along the Ganges River. An estimated 2,000,000 individuals ceremonially bathe daily in the river. Historically besides, Ganga is the most of import river of the state and beyond uncertainty is closely connected with the history of civilisation as can be noticed from the location of the ancient metropoliss of Hardwar, Prayag, Kashi and Patliputra at its bank. To 1000000s of people it is upholder of life through battalion of canal system and irrigation of the blowing burden. Hundreds of the small towns and even the large metropoliss depend for their imbibing H2O on this river. It is believed, a fact which has besides been observed, that the H2O of Ganga ne'er decays even for months and old ages when H2O of other rivers and bureaus begins to develop bacteriums and Fungis within a twosome of yearss. This self purification feature of Ganga is the key to the sanctity and holiness of its H2O. The combination of bacteriophages and big populations of people bathing in the river have seemingly produced a self-purification consequence, in which water-borne bacteriums such as dysentery and cholera are killed off, forestalling large-scale epidemics. The river besides has an unusual ability to retain dissolved O. With turning civilisation and population all over how long Ganga will retain its ego purification features merely clip can judge.A A A A A A Beginnings:AThe Gangotri A Glacier, a huge sweep of ice five stat mis by 15, at the foothills of the Himalayas ( 14000 foot ) in North Uttar Pradesh is the beginning of Bhagirathi, which joins with Alaknanda ( origins nearby ) to organize Ganga at the cragged canyon-carved town of Devprayag. Interestingly, the beginnings of Indus and the Brahmaputra are besides geographically reasonably near ; the former goes through Himachal Pradesh and fans out through Punjab and Sind ( Pakistan ) into the Arabian Sea. The latter classs for most of its enormous length under assorted names through Tibet/China, ne'er far from the Nepal or Indian boundary lines, and so takes a crisp bend near the northeasterly tip of India, gathers momentum through Assam before fall ining the major watercourse of the Ganga near Dacca in Bangladesh to go the mighty Padma, river of joy and grieve for much of Bangladesh. From Devprayag to the Bay of Bengal and the vastA Sunderbans delta, the Ganga flows some 1550 stat mi s, passing ( and giving life to ) some of the most thickly settled metropoliss of India, including Kanpur ( 2 million ) , Allahabad, Varanasi, Patna, and Calcutta ( 14 million ) .AThe largest feeder to the Ganga is the Ghaghara, which meets it before Patna, in Bihar, bearing much of the Himalayan glacier thaw from Northern Nepal. The Gandak, which comes from near Katmandu, is another large Himalayan feeder. Other of import rivers that merge with the Ganga are the Son, which originates in the hills of Madhya Pradesh, the Gomti which flows yesteryear Lucknow.Previous Work:A figure of probes have been carried out on the physiochemical and biological characters of the Ganga. Lakshminarayana ( 1965 ) published a series of documents describing the consequences of surveies carried out at Varanasi during the period between March, 1957 and March, 1958. it was observed by him that the values of the most of the parametric quantities decreased during showery season while no pronounced fluctuati on was observed during winters and summers. In the same twelvemonth Chakraborty et.al. ( 1965 ) from Kanpur reported the H2O quality of Ganga at J.K. Rayon ‘s H2O consumption point and at Golaghat and Bhairoghat pumping Stationss situated at the upstream of the river. It was concluded that the H2O quality bit by bit deteriorated as it passes from Bhairoghat pumping station to the J.K. Rayon H2O consumption point in summers because in this stretch the river received waste Waterss from figure of sewerage drains. A A twelvemonth subsequently Saxena et.al. ( 1966 ) made a systematic study of the chemical measure of Ganga at Kanpur. Harmonizing to the survey, the biological O demand, i.e. B.O.D. varied from 5.3ppm ( lower limit ) in winter to 16.0ppm ( upper limit ) in summer. The chloride ranged between 9.2 and 12.7 ppm and the river was found to be alkalic in nature except in rainy season. He concluded that the tanneries significantly increased the pollution burden of river as they discharge immense sums of wastewaters incorporating organic wastes and heavy metals. It was further reported that 40 five tanneries, ten fabric Millss and several other industrial units discharged 37.15 million gallon per twenty-four hours of waste H2O bring forthing BOD burden of about 61630 Kg/day. Subsequently Agarwal et.al. ( 1976 ) studied the bacteriological population of the river H2O and concluded that add-on of untreated waste and sewerage was responsible for the presence of infective beings presenting menace to the occupants of the Varanasi metropolis. Hydrobiological characteristics of the river Ganga was studied by A Pahwa and Mehrotra ( 1966 ) . The writers studied a stretch of 1090 kilometer. of river Ganga widening from Kanpur in West to Rajmahal, in Jharkhand province, in the E. They reported that the turbidness was maximal ( 1100-2170 ppm ) in monsoon and lower limit ( less than100 ppm ) during January to June. The pH of the river H2O ranged between 7.45 ( lower limit ) during June to August and 8.30 ( upper limit ) during January to May. The dissolved O, i.e. D.O. count ranged from 5.0 to 10.5 ppm with maximal values during January and February. While the minimal values were recorded in monsoon. Bhargava ( 1982 ) in a study of entire length of the river Ganga found that quality index was far above the prescribed bound at Kanpur. He farther found that the Ganga H2O was holding remarkably fast renewing capacity by conveying down B.O.D. owing to the presence of big sum of good adopted microorganism. Harmonizing to the research Ganga is rich in polymers excreted by assorted species of bacteriums. These polymers being first-class coagulators take turbidness by curdling, puting the suspended atoms at the sewerage discharge point. At the 1981 session of Indian Science Congress at Varanasi, scientists expressed concern at the turning pollution in the river Ganga in presence of the so Prime Minister Mrs. Indira Gandhi who inaugurated the session. At her case, Dr. M.S. Swaminathan, the so member, Planning Commission asked the Central Board for Preventation and Control of Water Pollution, New Delhi to carry on surveies on the province of the river Ganga. In coaction with the State Pollution Control Boards of Uttar Pradesh, Bihar and Bengal and the Centre for survey of Man and Environment Kolkata ( Calcutta ) , surveies were conducted on the ‘Sources ‘ of pollution including all human activities, land usage form and H2O quality of the river at selected sites during 1981-82 and study entitled â€Å" Basin, sub-basin stock list of H2O pollution in the Ganga basin part-II † was published in 1984. harmonizing to this study sewerage of 27 category I metropoliss and towns and wastewaters from 137 major industries were the chief beginning of pollution of the river. In add-on cremation of dead human organic structures and dumping of carcases aggrevated the pollution of the river. It was Chandra ( 1981 ) who conducted surveies on the pollution position of river Ganga at Allahabad, pointed out that industries fabricating nitrogen-bearing fertilisers have important function in fouling the river water.A Study carried out in 1986-87 on physico-chemical belongingss of river Ganga H2O at Buxar ( Unnao ) clearly revealed that extent of pollution varied in different seasons. Normally all the 23 parametric quantities studied showed high values in summer and lower during monsoons except turbidness which was high in rainy season. Valuess of BOD, COD, DO and H2S were recorded high than the tolerance bounds. Survey on H2O quality of river Ganga at Kalakankar ( Pratapgarh in Uttar Pradesh ) revealed that even at such a distant and undisturbed topographic point like Kalakankar the river H2O was non safe for imbibing and bathing. It was besides noted that the river showed an alkaline tendency throughout the class of survey. Harmonizing to the research done by Mehrotra ( 1990 ) , the assorted beginnings responsible for pollution of the river in Varanasi metropolis are domestic sewerage wastewaters of the industries, combustion of dead organic structures at the ghats, usage of detergents, insect powders and pesticides used in agribusiness. Study revealed the presence of toxic metals likeA quicksilver ( 65 to 520ppb ) , Lead ( less than 10 to 800 ppm ) , Cr ( less than 10 to 200 ppm ) and nickel ( less than 10 to 130 ppm ) in the deposits of Ganga river at Varanasi city.A A A Upstream from Varanasi, one of the major pilgrim's journey sites along the river, the H2O is relatively pure, holding a lowA Biochemical O demandA and faecal coliform count. Surveies conducted in 1983 on H2O samples taken from the right bank of the Ganga at Patna confirm thatA escheria coliA ( E.Coli. ) , faecal streptococcus and vibrio cholerae beings die two to three times faster in the Ganga than in H2O taken from the rivers Son and Gandak and from dug Wellss and tubing Wellss in the same country. The chemical pollution of the river Ganga in Patna metropolis in Bihar province has been found slightly dismaying beside the storm drain, particularly in the parts like Rajapur, Mandiri and Krishnaghat. Harmonizing to the study published in a book by Mr. U.K. Sinha ( 1986 ) , the concentration of Fe is higher in deposits collected from 10 meters along the bank at Mandiri part. The concentration of all the toxic metals i.e Cu, Zn, Ni and Co are higher in all the deposits collected from near the storm drain and diminishes towards mid-region of the river. The concentration of Zn is highest in the deposits collected from near the Mandiri storm drain, Antaghat storm drain and Krishnaghat storm drain. The concentration of Cu is highest in the deposits collected from near the Krishnaghat storm drain proposing the presence Cu due to utensil work being done in Thatheri Bazar and infirmary wastes besides, said study.Present state of affairs:For some clip now, this romantic position of the Ganges has collided with India ‘s inexorable worlds. During the past three decennaries, the state ‘s explosive growing ( at about 1.2 billion people, India ‘s population is 2nd merely to China ‘s ) , industrialisation and rapid urbanisation have put dogged force per unit area on the sacred watercourse.AGanga, the most sacred of rivers for Hindus, has become polluted for some old ages now. But a recent survey by Uttarakhand Environment Conservation and Pollution Control Board says that the degree of pollution in the sanctum river has reached dismaying proportions.AThingss have come to such a base on balls that the Ganga H2O is at present non fit merely for imbibing and bathing but has become unserviceable even for agricultural intents. As per the UECPCB survey, while the degree of coliform nowadays in H2O should be below 50 for imbibing intents, less than 500 for bathing and below 5000 for agricultural use-the present degree of coliform in Ganga at Haridwar has reached 5500.ABased on the degree of coliform, dissolved O and biochemical O, the survey put the H2O in A, B, C and D classs. While A class is considered tantrum for imbibing, B for bathing, C for agribusiness and D is for inordinate pollution degree.ASince the Ganga Waterss at Haridwar have more than 5000 coliform and even the degree of dissolved O and biochemical O does n't conform the prescribed criterions, it has been put in the D class.AHarmonizing to the survey, the chief cause of high degree of coliform in Ganga is due to disposal of human fecal matters, urine and sewage straight into the river from its get downing point in Gaumukh till it reaches Haridwar via Rishikesh.AAbout 89 million liters of sewerage is daily disposed into Ganga from the 12 muni cipal towns that fall along its path boulder clay Haridwar. The sum of sewerage disposed into the river increases during the Char Dham Yatra season when about 15 lakh pilgrims visit the province between May and October each twelvemonth.AApart from sewerage disposal of half-burnt human organic structures at Haridwar and risky medical waste from the base infirmary at Srinagar due to absence of an incinerator are besides adding to pollution degrees in the Ganga.AThe consequence has been the gradual violent death of one of India ‘s most cherished resources. One stretch of the Yamuna River, the Ganges ‘ chief feeder, has been devoid of all aquatic animals for at least a decennary.AIn Varanasi, India ‘s most sacred metropolis, the coliform bacterial count is at least 3,000 times higher than the standard established as safe by the United Nations universe Health A Organization.A A ColiformA are bacillar bacteriums that are usually found in the colons of worlds and animate beings and go a serious contamination when found in the nutrient or H2O supply.AA survey by Environmental Biology Laboratory, Department pf Zoology, Patna University, showed the presence of quicksilver in the Ganga river in Varanasi metropolis. Harmonizing to the survey, one-year average concentration of quicksilver in the river H2O was 0.00023 ppm. The concentration ranged from NT ( non traceable ) to 0.00191 ppm. Study done by Indian Toxicological Research Centre ( ITRC ) , Lucknow during 1986-1992 showed maximal one-year concentration of quicksilver in the Ganga river H2O at Rishikesh, Allahabad territory and Dakshineswar as 0.081, 0.043 and 0.012 ppb severally.AGanga river at Varanasi was found good within the maximal allowable criterion of 0.001 ppm prescribed for imbibing H2O by the World Health Organization. The quicksilver studied in the Ganga river could be traced in biotic every bit good as abiotic constituents of the river at the survey site. The Hindu fans take bath in the river where quicksilver was detected in 28 % , 44 % ,75 % , 96 % , 42 % and 89 % of the river H2O, deposit, benthal zoology, fish, dirt and flora samples severally.AThough mercury taint of the river H2O has non reached an alarming extent, its presence in the river system is unreassuring. In the survey one-year average concentration of the metal in the deposits was 0.067 ppm. Sediments constitute a major pool of quicksilver in fresh H2O.AAs Ganga enters the Varanasi metropolis, Hinduism ‘s sacred river contains 60,000 fecal coliform bacteriums per 100 milliliters, 120 times more than is considered safe for bathing. Four stat mis downriver, with inputs from 24 spurting cloacas and 60,000 pilgrim-bathers, the concentration is 3,000 times over the safety bound. In topographic points, the Ganges becomes black and infected. Cadavers, of semi-cremated grownups or enshrouded babes, impetus easy by.AThe tannery industry mushrooming in North India has converted the Ganga River into a dumping land. The tanning industry discharges different types of waste into the environment, chiefly in the signifier of liquid wastewaters incorporating organic affairs, Cr, sulphide ammonium and other salts. As per an estimation, approximately 80-90 % of the tanneries use Cr as a tanning agent. Of this, the fells take up merely 50-70 % , while the remainder is discharged as wastewater. Pollution becomes acute when tanneries are concentrated in bunchs in little country like Kanpur. Consequently, the Leather-tanning sector is included in the Red class of industries due to the possible inauspicious environmental impact caused by tannery wastes.AHighly contaminated deposits are adversely impacting the ecological operation of rivers due to heavy metal mobilisation from urban countries into biosphere. Distribution of he avy metals in deposits of the river Ganga and its feeders have been carried out by several workers. Monitoring of Ganga River from Rishikesh to Varanasi indicated that Kannauj to Kanpur and Varanasi are the most contaminated stretches of the river Ganga. Analysis of upstream and down stream H2O and deposit revealed a 10-fold addition in chromium degree.A

Summary Of Julia Alvarezs Daughter Of Invention - 1038 Words

The issue of education provides a battleground for political debate and social issues. Writers such as Rodriguez, Alvarez, and Diaz explore different points of views of school children and how they deal with these issues. In addition, they provide them with a voice in which many children do not have. Looking into the thought processes of the minority children, â€Å"Daughter of Invention†, â€Å"The Boy Without a Flag†, and â€Å"Oscar Wao† look into what education provides for these children. In the Dominican American story â€Å"Daughter of Invention† by Julia Alvarez, Yoyo is to write a speech for an assembly for Teacher’s Day at school. At first, Yoyo had an issue writing out the speech, considering public speaking gave her anxiety and she was†¦show more content†¦It is improper. It is disrespecting her teachers† (p.1745). This is because she states that she plans to â€Å"destroy the teacher†. She is defying the autho rity of the teacher. Carlos essentially believes that it is an insult to her teachers. After a great deal of arguing with her father, Yoyo finally lapsed and revised her speech. She shortened her speech to â€Å"two brief pages of stale compliments and the polite commonplaces on teachers† (p.1747). The reason why Yoyo’s father angrily protested against her speech was to protect her. This is because there is a time and place for everything. Preaching defiance is not always appropriate in the particular setting you are in, especially in schools. Education is essential and going against that only creates a great deal of issues. If feel that â€Å"daughter of Invention† heavily relates to the Puerto Rican American story â€Å"The Boy without a Flag’ by Abraham Rodriguez. In â€Å"The Boy without a Flag† Abraham is defiant against authority, refusing to stand for the pledge of allegiance to the United States flag during school assemblies. The r eason for this is as a result of his father’s distaste for the United States and also imperialism. His father states, â€Å"All this country does is abuse Hispanic nations†¦tie them down and make them dependent† (p.2307). At an assembly, Abraham states that he will not salute the flag stating â€Å"I’m Puerto Rican. I ain’t no American. And I’m not no Yankee flag

Big Five Personality Inventory - Free Essay Example

Sample details Pages: 7 Words: 2084 Downloads: 2 Date added: 2017/09/16 Category Psychology Essay Type Argumentative essay Tags: Personality Essay Did you like this example? QUESTION 1: In contemporary psychology, the Big Five Personality Inventory of personality are five broad domains or dimensions of personality which are used to describe human personality. The Big five factors are Openness to Experience, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. The Big Five structure was derived from statistical analyses of which traits tend to co-occur in peoples descriptions of themselves or other people. The underlying correlations are probabilistic, and exceptions are possible. For example, talkativeness and assertiveness are both traits associated with Extraversion, but they do not go together by logical necessity: you could imagine somebody that is assertive but not talkative. However, many studies indicate that people who are talkative are usually also assertive, which is why they go together under the broader Extraversion factor. Conscientiousness is a tendency to show self-discipline, act dutifully, and aim for achievement. The trait shows a preference for planned rather than spontaneous behavior. It influences the way in which we control, regulate, and direct our impulses. Conscientiousness includes the factor known as Need for Achievement. Other than that, common features of this dimension include high levels of thoughtfulness, with good impulse control and goal-directed behaviors. Those high in conscientiousness tend to be organized and mindful of details. In my Personality Test, Conscientiousness is the lowest rate compares to other personality. This is maybe causes by my laziness attitude and don’t like well-planned. I like to be an easy person, don’t like to get screw up with those rules and regulations. This probably leads the conscientiousness to get the lowest rate. Extraversion is characterized by positive emotions, surgency, and the tendency to seek out stimulation and the company of others. The trait is marked by pronounced engagement with the external world. Extraverts tend to enjoy human interactions and to be enthusiastic, talkative, assertive, and gregarious. They take pleasure in activities that involve large social gatherings, such as parties, community activities, public demonstrations, and business or political groups. Politics, teaching, sales, managing, brokering, and acting are fields that favor extraversion. An extraverted person is likely to enjoy time spent with people and find less reward in time spent alone. They tend to be energized when around other people, and they are more prone to boredom when they are by themselves. In my Personality Test, I’ve found that I got the moderate rate for my extraversion personality means I’m not really an extraversion type of person. Somehow I’ll be quiet to strangers, less talkative and if I feel I don’t want to talk and I’ll just sit at a corner and do my own thing. It’s depending on the situation that I face. Openness to Experience is a general app reciation for art, emotion, adventure, unusual ideas, imagination, curiosity, and variety of experience. The trait distinguishes imaginative people from down-to-earth, conventional people. People who are open to experience are intellectually curious, appreciative of art, and sensitive to beauty. They tend to be, compared to closed people, more creative and more aware of their feelings. They are more likely to hold unconventional beliefs. This personality got the 2nd ranking in my Personality Test. I like to learn something new, hope can get more knowledge and open my mind to try something that I have never tried before. I think this is the reason I get the higher score in this personality trait. Agreeableness  is a tendency to be compassionate and cooperative rather than suspicious and antagonistic towards others. It’s also tends to be pleasure and accommodating in social situation. This personality dimension includes attributes such as trust, altruism, kindness, affecti on, and other prosocial behavior. According to the contemporary  personality psychology, agreeableness is one of the  five major dimensions  of personality structure, reflecting individual differences in concern for cooperation and social harmony. People who score high on this dimension are empathetic, considerate, friendly, generous, helpful and more sensitive to the needs and perspectives of others. They also have an optimistic  view of  human nature. They tend to believe that most people are honest, decent, and trustworthy. Agreeable people also have an optimistic view of human nature. They believe people are basically honest, decent, and trustworthy. I got the highest score in this personality because of my empathiness and I’m a friendly person. I like to hang out with my friends and willing to do everything as long as I capable to doing so and I can felt the feeling of my friend or people around me. Emotional stability also calls as neuroticism. Neurotici sm  is a fundamental personality  trait  in the study of  psychology. Individuals high in this trait tend to experience emotional instability, anxiety, moodiness, irritability, and sadness. People who are get high score at neuroticism part they will more respond to environmental  stress because they easily will fall at depressed mood. It also a risk factor for mental disorder such as phobia, panic disorder and other disorder. If relative to people who get low score at neuroticism part, they are more emotionally stable and less reactive to stress. I got the highest score in this personality same as agreeableness. But in my opinion, I don’t perceive myself as an emotionally unstable person. I can well manage the stress and cope it easily. I don’t get anger easily and I always calm down when I was almost lost my temper. So I don’t think myself as a emotionally unstable person. Summarize all the result I get in this Personality Test, I’ve foun d that I’m more to agreeableness personality. I’m an easy person, I can make the people that mixed with me feels calm and comfortable. I don’t like to show my temper in front of my friends because it’ll be irritating and spoil the ease situation. Besides that, even though I’m more to emotional unstability, but I’m a forgiving person and I don’t like to remember what are the bad things that happened on me in the past. I’ll always find a suitable way to reduce my stress and manage it well. More than that, I like to open myself to experiences. This personality let me gain more knowledge because I open my mind and accept new things, and not as a conventional type of person don’t like to experiences new things. According to my result, I’m just a normal extraversion person. I like to talk but seldom to strangers, I felt a little bit weird to talk to a stranger not like a real extraversion person, they can talk to any one of any topic. At the last, the lowest score of my personality trait is conscientiousness. Among the Big Five, conscientiousness had the strongest positive correlation with job performance and training performance. Not surprisingly, entrepreneurs score high on conscientiousness. But this does not means that I cannot be an entrepreneur. As long as I work harder and get more training, maybe I can also become an entrepreneur. I have a friend which is a bookworm and seldom mixed around with others. According to his result in the Big Five Personality Test, I’ve found that there are some similarities and differences between two of us. The similar personalities are onscientiousness and emotional stability. Both of us share the same personalities because we not a well planned person, we don’t organized and we like to follow our flow rather than a schedule. We tend to share the same emotional stability personality because we both get the highest score in the Personality T est. The differences of our personality are dominant, which are openness to experience, extraversion and agreeableness. My friend doesn’t like to experience new things because he’s a conventional person. He do not seeks new experience and have a narrow range of interest. Other than that, he is easily to express irritation with others. He lost temper easily and don’t care other’s feeling at all. He likes to be a loner and do his own thing without other disturbance. He’s quite an introversion person. He seldom to makes friend and more concerned with the inner world of the mind. He enjoys thinking, exploring his thoughts and feelings. He often avoids social situations because being around people drains his energy. In conclusion, each of us is unique. Even though we have the same personality traits stated above, but it doesn’t means that we are exactly the same as the results. Although this is not so accurate to measures the exact personal ity, it also can give us a guideline to let us know what are the personality traits that might have in ourselves. QUESTION 2: This â€Å"Fostering Leadership† is about identifying the problems that leaders facing and the solutions for that particular problems. Business landscape won’t stay still and is changing from time to time because of the economy, environmental degradation, social concerns, and ever-evolving technologies. So it is important for leaders to understand the changes and solve the problems otherwise they will falter or fail. The 1st issue stated in the article is Work/Family issue and leadership, and how diversity in the workforce and work/family issue impact the workplace. Recent study found that allowed woman to stay on partner track or maintain full partner status during maternity leave was much more successful in retaining its talented women than its competitors. Apart from that, the flexibility of working time helped that firm in its retention. This is because the employee feels the job satisfaction and loyal to the company, which contribute to retention. The 2nd issue is Enterprise-Level Thinking. Leaders need to think ever more roadly about what their leadership challenge is. As a leader, need to keep looking at what’s driving change and what is ongoing. The 3rd issue is Sustainability. If a leader posses self-awareness and adaptability and merge them successfully, then will likely be a good leader. More than that, If he/she can juggle the triple bottom line which is economy, environment and social impact, then he/she will have a broad set of competencies that will make he/she more competitive in the market. The 4th issue is Authenticity. Leader should treats everyone like family and the problem take care of themselves. Leader cannot be ego or hubris because this end up failing the company and eventually themselves. Without authenticity, it’s all for show and no longer relationship. After reading this ar ticle, I found that the leadership in chapter 16 of the text book, Organizational Behavior is related to the article above. It’s all concern about leadership development, what should a leader acts, and what are the criteria that a leader need. For example: leader should be more enterprise-level thinking who recognize cultural differences, and who can adapt to local market/ political/ banking/ distribution conditions. Leadership not just enhances a company’s leadership capabilities to deal with the current recession, it also positions organizations for success once the economy turns around. This can be adapted from the following sentences: increased commitment to create and deliver real value to customers, employees, and shareholders and recognizing that sustainability is a core element of that value proposition. Apart from that, I’ve found that the work/family issue is related to the chapter 6, Work versus Family Life Conflict. Work-family conflict can tak e two distinct forms: work interference with family and family interference with work. From the article, if a leader can balancing the time between workplace and family, it seems can help the company in its retention and maybe will lead to more stable homes as well. In my opinion, leadership is important to all organizations. An organization cannot survive without a leader. This is because leadership involves mentoring, coaching, inspiring, motivating, build teams, generate cohesion, resolve conflicts at the group level and finally build culture and generate change at the organization level. So it’s important to foster leadership within an organization to manage and lead the whole organization. This article is very useful to all of us so that we know how to overcome the conflicts in leadership. On the other hand, this article didn’t state clearly the personality that a leader should have in an organization. A group of people tend to have common personality traits so as a group of leaders. They might have common personality traits but it does not state in this article. Overall, this article is a good article and we can adapt it into fostering a leadership in an organization. Don’t waste time! Our writers will create an original "Big Five Personality Inventory" essay for you Create order

Essay about Walt Whitman as a Voice for the People

Walt Whitman as a Voice for the People The proof of a poet is that his country absorbs him as much as he absorbs his country. This brilliant quote from Walt Whitman thus ends his preface to Leaves of Grass, and thereafter begins the poem Song of Myself. To many, upon their first reading, this was a crude, shocking and distasteful piece of work. but to me...this was a celebration of life. And not just a celebration of his own life, but of every life, of the American life. Walt Whitman is the voice of the people and this I believe because, while he did write of things that were not seen as aesthetically beautiful by many...including homosexuality, loneliness, and death. And while these topics were not picturesque to†¦show more content†¦You shall not look through my eyes either.... You shall listen to all sides and filter them from yourself. (lines 27-29) I love this line, because ità ­s actually telling people that ità ­s okay to think for yourself. I believe that, here, we can see the coming out of him. Heà ­s speaking for the people...asking them to finally stand taller and think for themselves. This is what I interpreted this line as. Something else that struck me while reading Song of Myself and some of the criticisms on it, was what I like to call The shock factor. I call it this because when this was published, America didnà ­t have much of an identify. It was vast, and searching. Whitmanà ­s poetry seemed to encompass everyone and everything through it. But whats ironic about this is, while Whitman stood as the American voice, finally speaking refreshingly and truthfully...many rejected him. People thought that his style was way to different from what they were used to, and did not understand Whitman. And heaven forbid, his meter was irregular, and his verses did not rhyme! Even Thoreau said It is as if the beasts sp oke. But what came as more of a shock to people was his unleashing of things that were just plain never talked about. Whitman was most certainly one of the first to talk of sexuality, homosexual relationships, lust, and desire, and the more sensual parts of the human body. Although I can see how those whoShow MoreRelatedEssay about Walt Whitman Changes the Face of Literature1035 Words   |  5 PagesWalt Whitman Changes the Face of Literature When Walt Whitman published the first edition of Leaves of Grass it was received with a wide variety of reactions. From critics to fellow poets the reactions to his first volume were often admiring, but also dubious. This pattern continued with each of the six editions of Leaves. Many wondered where this 36 year-old poet of the people came from. The very way he presented his first volume of poetry was controversial. 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Walt Whitman’s views on America’s joy and peace in h is poems are very straightforward, while Langston Hughes poem--a responseRead MoreAnalysis Of Walt Whitman s What Came First The Chicken Or The Egg? 1739 Words   |  7 PagesTaylor Fink Professor Jonathan Cook English 231 10 July 2015 Emerson Vs. Whitman and Their Influence on Each Other When talking about Ralph Waldo Emerson and Walt Whitman a similar question of â€Å"What came first the chicken or the egg?† comes to mind. Scholars may argue that without Emerson and his influential sermons and speeches that Walt Whitman would have never found his voice, but how can someone who so many consider one of the greatest poets of all time cease to exist? Ralph Waldo EmersonRead MoreEssay about Emily Dickinson and Walt Witman Clash803 Words   |  4 Pagespoetry has become a way to blend the psychological side of human intellect, with the emotional side of human intuition and curiosity. 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The Killing Lincoln Essay Free Essays

Mr.. Fallopian Essay Killing Lincoln The novel, Killing Lincoln, and author Bill Reilly have been berated by critics and reviewers due to its historical inaccuracies implanted throughout the read. We will write a custom essay sample on The Killing Lincoln Essay or any similar topic only for you Order Now Many are turned off by the false information given yet there are others who enjoy it because it adds a little kick to the book. Am one of those who believe that even though there are a plethora of errors in the novel, it is an enjoyable read. The novel is an enjoyable and entertaining read, yet there are a vast number ho do not believe so. Killing Lincoln has been banned from one Of the Ford’s Theatre bookstores while the others still continue to sell it (Horopito). In my opinion, feel that is a little absurd. Reilly states that there were several meetings held in the oval office before the oval office was even constructed. Yes that is incorrect because it was not constructed until the Taft administration, but it is a minor detail. It does not take away from the bigger picture and importance of why the book was written in the first place. His next mistake was citing that the Ford Theatre was burned in 1 862 instead of 1861. Does one year make that big of a difference to all those historians out there? The peephole in the state box door was carved by Harry Ford, manager of the Ford’s Theatre, not Booth but by stating that Booth had carved the peephole, it keeps the readers on their toes and more interested. It spices things up. That’s what books are meant to do. Attract and hook readers into the novel. That was Reality’s goal. Not to just write another story book, but to write one that could be informational while entertaining at the same time even though that means making the slightest mistakes to keep it entertaining. Reilly has many people attacking him for his errors. Christian Science Monitor’s Jackie Hogan ambushes Reilly because she believes that he made Lincoln look like too good of a person instead of speaking the truth about him to make a good story. She says the book is â€Å"sensationalists, suggestive, and overly simplistic† (Horopito). Oriel’s purpose of the book was to write a good story and through extrapolating his novel became more compelling. If he were to include all of the facts about Lincoln, his book would be no different than any other novels on Lincoln, Booth and the assassination. I believe Reilly and Martin Dugan did an excellent job writing this novel. Besides the minor inaccuracies, the novel is a very entertaining and an eye opening read. That was their intention when they first started to write the book and that is, in my opinion, what they did. How to cite The Killing Lincoln Essay, Essays

Social Media Marketing Strategy of Teddy-Free-Samples for Students

Question: Discuss about the Social Media Marketing Strategy of Teddy Bear Ship in Singapore. Answer: Introduction In the current business scenario, social media marketing is one of the most effective modes of promotion and marketing for the contemporary business organizations. This is due to the reason that, internet is having huge market penetration around the world and with the revolution of smartphones, a major sections of the current generation is being active in the social media[1]. Thus, contemporary business organizations are more opting for social media marketing in order to target the major sections of the customers. Moreover, with the initiation of the social media marketing, business organizations are being able to determine the market requirement and change in the taste and preference pattern of the customers[2]. This is due to the reason that, social media marketing involves two way communications between the customers and the organizations. It engages the customers to share their opinions and feedback to the organizations and enables the organizations to modify the offerings accord ingly. This report will discuss about the social media marketing strategy of the teddy bear shop in Singapore. Competitive analysis between the major players in the social media will also be discussed in this report. Along with this, goals, strategies and target market policies regarding the social media marketing of them will also be discussed. Implementation strategies along with the monitoring and evaluation strategies will also be discussed in this report. Budget and return on investment for them the social media marketing will also be discussed. Social media presence As discussed earlier, social media is having huge market penetration in the current global scenario due to the revolution in internet facility and availability of cheap smartphones around the world[3]. Thus, with the initiation of the internet facilities, more sections of global population is active in the social media and the growth of entering in the social media is increasing rapidly. One of the key reasons for social media channels to gain huge popularity is the facility of personalized interactions with one another. With the help of the social media, more people are getting connected from around the world. Thus, it provides huge opportunities for the contemporary business organizations to reach out to this population by interacting with the customers directly and determining their feedback[4]. Major players in this sector include Facebook, YouTube and Twitter, which constitute the major market share of the social media around the world. The following sections will discuss about the competitive analysis of these players in order to determine the most effective one for the social media marketing. Competitive analysis Particulars Facebook Twitter YouTube Followers 968 million active users on a daily basis. 1.49 billion Active users on a monthly basis. 844 million are the mobile users[5]. 316 million users or followers on a daily basis. 80 percent users are the mobile users. YouTube do not require creation of accounts by the users. However, still they are having more than 1 billion active users on a monthly basis. Sentiments of the followers Users in the Facebook remain active on more casual basis without being interacting with anyone. However, the photos and statuses being shared by the users are one of the key determinants of taste and preference pattern. Facebook is popular more among the teenagers compared to older age groups. Users in the Twitter are more active compared to the Facebook. This is due to the reason that, Twitter is more closed format compared to the Facebook. Here, users follows each other and provides feedback on any posts. Twitter is having same penetration among the teenage groups and the middle age groups. YouTube is not having any chatting portal like the Twitter and facebook. Users in the YouTube subscribes different channels and watch videos of their choice. It is more like online video portal than a chatting portal. Chance of interaction among the stakeholders is less. However, the comments being given by the users are one of the key sources of gathering information regarding the market. Rate of corporate posts Due to the fact that, Facebook is having more number of penetrations in the market, thus the number of corporate posts is more in this medium. According to various reports, more than 1 million posts are being added in facebook on a daily basis. Twitter is having less number of active users compared to the facebook, but they provide more reliable and authentic return on investment due to the fact that, users are more active in Twitter compared to facebook. It is being reported that, on a daily basis, more than 20000 new official posts are being added in the portal. As earlier discussed, YouTube is not having any system of creation of valid accounts of the users. Thus, the medium of posting is to post video on the portal, which will be given feedback by the users. On a daily basis, more than 10000 advertisement videos are being added in the portal. Feedback Due to having the highest number of active users, generation of feedback is also more compared to other social media platforms[6]. However, the feedback in the facebook ranges from serious and authentic opinions from casual and offensive feedback. Thus, the huge data is being generated from the facebook but the rate of authenticity is less. As earlier discussed, Twitter is having more reliable and active users in their portal. In addition, the market penetration of twitter among the middle age group is more compared to the facebook. Thus, the feedback being generated from twitter is more authentic and reliable compared to facebook. Moreover, the feedback generated from twitter is having more singular approach compared to twitter. Though, compared to twitter and facebook, YouTube is having less active users. However, they are having one of the most reliable form of generation of feedback from the users. In posting the advertisement video in the portal, advertisers gather the feedback by the form of comments accumulated in the portal. The rate of comments of the users is less compared to other two medium, but feedback from YouTube is having more authenticity and reliability. Moreover, the comments being given by the users are majorly directed towards the video being posted. Average response time to feedback In the case of facebook, the average response time is less compared to the twitter and YouTube. According to various reports, the average response time in facebook is 5 minutes per post. In the major cases, organizations opting for social media marketing in facebook are having separate and dedicated social media cell. In the case of twitter, the average response time is more than facebook. According to reports, average response time in twitter is 15 minutes. Moreover, the probability of giving response in twitter is less compared to facebook. In the case of YouTube, the probability of providing response is least compared to other two mediums. This is due to the reason that, marketing through YouTube is mostly being limited to posting the video in the portal. Figure: 1 Demography profile of Facebook[7] Figure: 2 Demography profile of Twitter[8] Goals To generate positive word of mouth among the potential customers. To generate at least 10 percent of the investment as the return of investment form the social media marketing. To create minimum of 1 million of active users or followers in the social media platform. Strategies The social media strategy will be to target the teenage population due to the reason that, the target customers of teddy bear shop will be the younger generation. Thus, the social media marketing will be implemented in such a way that, it will have holistic impact on the target market[9]. Moreover, the strategy will be to involve all the available social media platforms in targeting the customers. Target market The target market of the teddy bear shop will be the younger generation consists of both the genders[10]. However, due to the reason that age group under 15 are not active in the social media, thus, the target market will be the young couples and parents, who will be interested in having soft toys for their children[11]. Tools HootSuite Hubspot MeetEdgar TweetDeck Buffer Sprout Social Implementation A separate and dedicated media cell will be formed, which will look after the social media marketing of the teddy shop[12]. Their responsibility will include designing and posting videos in the YouTube and sharing those in the official page in facebook and twitter. Thus, all the customers in every social media platforms can be targeted. Moreover, the type of response that will be given to the users in facebook and twitter will also be handled by this media cell. Content development Content is an important part for the media cell due to the reason that, content will be the message, which will be communicated to the potential customers and which will be seen by them. Thus, the content should be free of plagiarism and should be innovative, attractive and informative, which will enable the customers to gain the basic understanding of the product. Assignments will also be promoted by the media cell, which will include initiation of occasional and seasonal offers and discounts and wishing the followers for the same. Monitoring and tracking Monitoring and evaluation process will also be implemented in the organization in order to determine the effectiveness of the social media marketing. One of the key indicators will be the rate of response of the users[13]. The more response of the customers will denote that they are interested in the products and vice versa. Evaluation Moreover, the responses of the users regarding the advertisement in the social media will also being determined, which will help to understand the effectiveness. It will be evaluated whether the responses are positive or not. Social media monitoring tool The above discussed monitoring tools will be used to track and measure the effectiveness of the social media marketing of the organization. These tools will help to track the return from the social media marketing. Tuning Tuning is important due to the reason that, social media platforms are having huge number of users including both wanted and unwanted data. Thus, tuning will help to filter out the unwanted data and focusing only on the required leads. Budget Refer to attached excel file Return on investment Refer to attached excel file References Al-Debei, M.M., Al-Lozi, E. and Papazafeiropoulou, A., 2013. Why people keep coming back to Facebook: Explaining and predicting continuance participation from an extended theory of planned behaviour perspective.Decision support systems,55(1), pp.43-54. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Couldry, N., 2012.Media, society, world: Social theory and digital media practice. Polity. De Vries, L., Gensler, S. and Leeflang, P.S., 2012. Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing.Journal of interactive marketing,26(2), pp.83-91. Gerbaudo, P., 2012.Tweets and the streets: Social media and contemporary activism. Pluto Press. Grant, R.M., 2016.Contemporary Strategy Analysis Text Only. John Wiley Sons. Jackson, D, "Facebook vs. Twitter: Which Is Best for Your Brand.". inSprout Social, , 2017, https://sproutsocial.com/insights/facebook-vs-twitter/ [accessed 27 November 2017]. Kakihara, M., 2014. Grasping a Global View of Smartphone Diffusion: An Analysis from a Global Smartphone Study. InICMB(p. 11). Macnamara, J. and Zerfass, A., 2012. Social media communication in organizations: The challenges of balancing openness, strategy, and management.International Journal of Strategic Communication,6(4), pp.287-308. Proctor, E.K., Powell, B.J. and McMillen, J.C., 2013. Implementation strategies: recommendations for specifying and reporting.Implementation Science,8(1), p.139. Rumelt, R.P., 2012. Good strategy/bad strategy: The difference and why it matters.Strategic Direction,28(8). van Dam, J.W. and van de Velden, M., 2015. Online profiling and clustering of Facebook users.Decision Support Systems,70, pp.60-72. Gerbaudo, P., 2012.Tweets and the streets: Social media and contemporary activism. Pluto Press. Couldry, N., 2012.Media, society, world: Social theory and digital media practice. Polity. Kakihara, M., 2014. Grasping a Global View of Smartphone Diffusion: An Analysis from a Global Smartphone Study. InICMB(p. 11). De Vries, L., Gensler, S. and Leeflang, P.S., 2012. Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing.Journal of interactive marketing,26(2), pp.83-91. Al-Debei, M.M., Al-Lozi, E. and Papazafeiropoulou, A., 2013. Why people keep coming back to Facebook: Explaining and predicting continuance participation from an extended theory of planned behaviour perspective.Decision support systems,55(1), pp.43-54. van Dam, J.W. and van de Velden, M., 2015. Online profiling and clustering of Facebook users.Decision Support Systems,70, pp.60-72. D Jackson, "Facebook vs. Twitter: Which Is Best for Your Brand", inSprout Social, , 2017, https://sproutsocial.com/insights/facebook-vs-twitter/ [accessed 27 November 2017]. D Jackson, "Facebook vs. Twitter: Which Is Best for Your Brand", inSprout Social, , 2017, https://sproutsocial.com/insights/facebook-vs-twitter/ [accessed 27 November 2017]. Macnamara, J. and Zerfass, A., 2012. Social media communication in organizations: The challenges of balancing openness, strategy, and management.International Journal of Strategic Communication,6(4), pp.287-308. Rumelt, R.P., 2012. Good strategy/bad strategy: The difference and why it matters.Strategic Direction,28(8). Grant, R.M., 2016.Contemporary Strategy Analysis Text Only. John Wiley Sons. Proctor, E.K., Powell, B.J. and McMillen, J.C., 2013. Implementation strategies: recommendations for specifying and reporting.Implementation Science,8(1), p.139. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan