POSITIONING Al Ries and Jack Trout Essays - Marketing, Free Essays

POSITIONING Al Ries and Jack Trout Essays - Marketing, Free Essays POSITIONING Al Ries and Jack Trout Positioning On repeated occasions we have heard that lack of communication is the main problem in any type of relationship in which you interact and need to convey a message. Today, we are overwhelmed by the media that are present in every context, bombard us with so much information that it is impossible for our brain to retain it all, at least that which is not relevant to our subconscious. And it is that the subconscious is the one in charge to administer the volume of information that arrives to him, rejects great part of it, and only accepts that it fits with his previous knowledge and experiences. But as described, having so many message distribution channels, the subconscious has become more demanding at the time of storing this information, which is why it is now even more complex to transmit messages that are received, processed and understood. its entirety When it comes to solving the problem of how to be heard in an overcommunicated society, positioning is the first thing that comes to mind. Positioning is something intangible in communication, but you want to achieve in it to achieve impact in society. Positioning, is a complex concept that has been difficult to understand but that if you can understand and master it will become a tool of high impact, mainly in marketing media. First of all, we must clarify that the positioning does not refer to the product, but to what is done with the minds of the likely customers or people to whom we want to influence; that is, how the product is located in their minds. If it is desired to cause an impact, in today's society, positioning must be created, and this is not starting from something different, but rather manipulating what is already in the mind; reorder existing connections. The marketing strategies used several decades ago were designed for a society completely alien to today's society, those sales strategies no longer have an impact on the current market, there are too many products, companies and "noises". Society is over-communicated, and that is why a new focus on advertising and marketing is necessary. In the world of communication today, the only way to stand out is to know how to choose, concentrating on few objectives, practicing segmentation. The best way to reach our overcommunicated society is the oversimplified message, to penetrate the mind you have to sharpen the message. But the solution to the problem does not have to be sought within the product or within the mind itself; The solution of the problem is in the client's mind in perspective. Since only a minimum part of the message will be able to break through, we must ignore the sender to focus on the receiver: concentrate on the way the other person perceives, and not on the reality of the product. It may be better not to communicate unless you are willing to take long-term positions. Nobody has a second chance to make a good first impression. Beyond this, it has been discovered that people are capable of receiving only a limited amount of sensations: upon reaching a certain level, the brain goes blank and refuses to function normally. To better understand what are the elements against which the message that one emits must be measured, we must consider more closely the human mind. As a defense mechanism against the volume of today's communications, the mind rejects information that does not compute, only admits that reference that fits with its current state of mind. The rest rejects it. The consumer is an emotional and not rational being. If that were not the case, advertising would not make sense. In order for us to achieve positioning, we must follow a series of strategies that must be understood and executed so that, in each of them, we obtain positive results that lead to the successful process of positioning in the mind of the market. We must first reach most of the sites. History shows that the first brand that enters the brain generally achieves double the long-term market share than number two and twice as many as number three. When the market leader is not the first in a new category, the new product

How to Find Adult Education and Earn Your GED in Texas

How to Find Adult Education and Earn Your GED in Texas The Texas Education Agency, known as TEA, is responsible for adult education and high school equivalency testing in the state of Texas. According to the website: The high school equivalency assessment serves as the basis for the Texas Education Agency (TEA) to issue the Texas Certificate of High School Equivalency (TxCHSE). TEA is the only agency in Texas authorized to issue the Texas Certificate of High School Equivalency.   Tests may only be administered by authorized testing centers. Four Testing Options The state allows adult learners to take the High School Equivalencyhttp://tea.texas.gov/HSEP/ exam, the GED exam or, alternatively, to take the HiSET or TASC exam. Each exam is a little different, so its worth your while to take a look at all three. You may find that one or the other is a better match for your skills and knowledge. Its important to know that: All three tests may be taken in English, Spanish, or a combination  All three tests use a computer for at least part of the examAll three tests include sections on language arts, math, science, and social studies; the HiSET and TASC have additional sections as wellThere is a fee for taking the tests; the GED costs $145 while the other two cost about $125. You may be able to get help funding the cost of the testIf you have any type of documented disability that could make it difficult to take the test, you can ask for and receive accommodations Texas Virtual School Network TEA manages a virtual school network that provides Texas students with access to online courses. You can take these courses to prepare for high school equivalency tests, or take a test prep course. Test prep is offered free through online programs and through the Adult Education and Literacy Teachers program. Job Corps Also under Related Content on the Certificate of High School Equivalency Information page is a link to Job Corps. The link takes you to a map of Texas with job corps centers identified. Click on the homepage for information about how to take advantage of this opportunity. There is an eligibility quiz on the landing page, and the links on the top navigation bar are also helpful. Under FAQs, youll learn that Job Corps is a nationwide program that offers hands-on training in more than 100 career technical areas, including: Automotive and machine repairConstructionFinance and business servicesHealthcareHospitalityInformation technologyManufacturingRenewable resources You can also earn your GED through Job Corps and participate in college level courses. ESL courses are also available through Job Corps. Texas Workforce Commission Adult education and literacy help in Texas is also available from the Texas Workforce Commission. TWC provides help with learning the English language, math, reading, and writing with the goal of helping students acquire the skills they need to find a better job or enter college. Good luck!